Saks Fifth Avenue Returns to NBC's Fashion Star for a Second Season
Saks Fifth Avenue Returns to NBC's Fashion Star for a Second Season
Terron Schaefer is once again Saks Fifth Avenue's Discerning "Buyer" on the show
Tune in for the Fashion Star Season Two premiere on Friday, March 8 at 8 p.m./7c on NBC
NEW YORK--(BUSINESS WIRE)-- Saks Fifth Avenue will return to NBC's Fashion Star for second season, and style icon Terron Schaefer will once again represent Saks on the show. Fashion Star returns to NBC tonight at 8 p.m./7c.
Fashion Star is a reality competition TV Show, in which 12 unknown designers will be teamed up with celebrity mentors, for the chance to launch their collections in three of America's most well-known retailers (Saks, Express and Macy's). Each week, working with their mentors, the contestants are given a challenge to design clothing with a certain look, feel, and functionality. The culmination of their efforts comes with a fashion show during which they display their work to the "buyers" of the three retailers. At the end of each episode, judges from the retailers will go head-to-head and compete against each other for the right to purchase and exclusively carry the work of that week's winner. The designs selected by Terron Schaefer will immediately be available for purchase online at saks.com following the show.
In the end, one designer will successfully combine fashion and business to become the next "Fashion Star" and will receive the grand prize - $3 million in orders for capsule collections in each of Saks Fifth Avenue, Macy's, and Express.
Fashion Star "Season Two" features returning celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, alongside new host Louise Roe. During the show, see Terron's tweets live from @saks streamed on the saks.com Fashion Star page.
Visit Saks POV at sakspov.com for behind the scenes coverage of the show.
For more information about Fashion Star at Saks Fifth Avenue and to shop winning looks from each episode, visit Saks.com/fashionstar.
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world's preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 43 full-line stores in 20 states, 5 international licensed stores, 65 Saks Fifth Avenue OFF 5TH stores and saks.com, the company's online store. Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.
Saks Fifth Avenue
Eleanor Banco, 212-451-3954
eleanor_banco@s5a.com
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