How Should Companies Be Judged?

In this video, Roger Martin shares his belief that a company should be judged by the simple criteria of: Are they gaining additional customers and are these customers increasing in satisfaction and loyalty? If a company isn't, it needs to do some introspection. If it is, the stock market, in time, will reward the company.

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To watch the full interview with Roger Martin, click here.

The article How Should Companies Be Judged? originally appeared on Fool.com.

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