eLayaway® Announces its New and Improved eLayawayMALL™


eLayaway® Announces its New and Improved eLayawayMALL™

The Internet's Largest Layaway Marketplace Gets Bigger and Better with More Products and Expanded Capabilities.

TALLAHASSEE, Fla.--(BUSINESS WIRE)-- eLayaway, Inc. (OTCQB: ELAY) ("eLayaway" or the "Company") today announced the launch of the new eLayawayMALL with enhanced features and expanded categories representing over 70,000 products and services. The new Mall rewards consumers with a greater selection of merchandise and a wider variety of name brand retailers from which to choose. Enhancements to the eLayaway Calculator™ offer Mall shoppers more options and greater flexibility when creating a repayment schedule. Additional capabilities of the new Mall include support for a greater number of affiliate networks and the ability for retailers to purchase advertising throughout the website. In addition to collecting revenues from consumer transactions, the eLayawayMALL also earns the Company commissions from sales through affiliate programs. By opening the Mall to more affiliate networks, eLayaway expects to attract more name brand retailers to the program.

"The eLayawayMALL is an exceptional sales channel that provides retailers with a quick and cost-effective way to introduce layaway to their consumers while eLayaway builds them their own layaway program," said Tom Carluccio, eLayaway's VP of IT & Operations.

Over the next several weeks, eLayaway will introduce new features to the Mall, including an enhanced search engine, expanded advertising program and a fresh, new look.

About eLayaway

eLayaway, Inc., is a publically-traded (OTCQB: ELAY) American payment and retail technology company headquartered in Tallahassee, Florida. To learn more about eLayaway, Inc., and supported brands, please visit: eLayawayInc.com.

Safe Harbor Statement

This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

Investor Relations Contact:
Bruce Harmon
eLayaway, Inc.
850-219-8210 ext 8223
Media Contact:
Melissa Valido
eLayaway, Inc.
850-219-8210 ext 8221

KEYWORDS: United States North America Florida


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