Carmike to Bring New Critically Acclaimed "BIGD" Experience to Snellville, GA Area Movie-Goers with


Carmike to Bring New Critically Acclaimed "BIGD" Experience to Snellville, GA Area Movie-Goers with Development of the Carmike 13 Entertainment Complex

COLUMBUS, Ga--(BUSINESS WIRE)-- Carmike Cinemas, Inc. (NAS: CKEC) , a leading DIGITAL cinema and 3D motion picture exhibitor, today announced that construction will begin shortly on a new Carmike Cinemas entertainment complex in Snellville, GA. The Carmike 13 will be an anchor tenant of a 43 acre multi-use development to be constructed at the corner of Scenic Highway 124 near Webb Jen House Road, Snellville's fastest growing area. The planned development is located directly across the street from a new "The Avenue," making this a prime site that will attract additional top-tier retail, restaurant and commercial tenants to the area.

The new theatre will feature 13 screens with total seating for over 2,800 guests and will be highlighted by a state-of-the-art "BIGD" auditorium, Carmike's acclaimed premium theatre environment. The new facility will be equipped with auditoriums featuring stadium style seating, with comfortable high back rocking luxury seats, in addition to retractable armrests and convenient cup holders. The Carmike 13 will also contain large, wall-to-wall screens, as well as DLP DIGITAL projection and DIGITAL sound. The new theatre will have an upscale lobby and multiple concession areas featuring Coca-Cola Freestyle drink centers. One-stop ticketing and concessions stations are a unique design feature of the Carmike 13. Filmgoers can escape the elements, purchase their tickets and favorite concessions and quickly move into their comfortable seats. The new complex will also feature special services for the visually and hearing impaired.

Notes Carmike President and CEO David Passman: "We're providing the ultimate entertainment experience that centerpieces large format DIGITAL with bigger screens, bigger sound, and luxurious theatre seating for cutting-edge presentation and the definitive enjoyment of our audiences." With the opening of the new location, the Snellville area joins a select and growing list of communities across the nation offering Carmike theatregoers the exciting new "BIGD" format. The "BIGD" auditorium will seat nearly 600 guests in luxurious comfort. "Carmike continues actively expanding our growing circuit, on our way to 300 theatres and 3,000 screens through selective acquisitions and the addition of multiple new-build theatres in promising locations like Snellville, across 'Hometown America.'"

Expected to draw area movie-goers from across the region, the "BIGD" Experience features cutting edge theatre amenities, which will immerse the theatregoer in the movie experience. The "BIGD" auditorium features the incredible wall-to-wall screen measuring over 81 feet wide and three stories tall. To further enhance the experience, the custom QSC DIGITAL audio system is tuned to a 7.1 speaker array with 16 channels and the ability to upgrade to 11.1 surround sound. The audio system is a revolution in sound technology with DIGITAL audio processing supported by quad-amplified, 4-way speakers and 21-inch subwoofers. The Carmike 13 promises a new gold standard in unparalleled picture clarity and deep resonating DIGITAL sound and DIGITAL projection of both 2D and 3D features. In technical terms, Carmike's "BIGD" DIGITAL Experience is powered by a cutting-edge Christie Brilliant 3D flash projector. The end result is a light output of 30,000 lumens, creating a picture quality with noticeably higher resolution than HD.

Mr. Passman added, "We are very pleased with the tremendous, positive response from our valued patrons about their enhanced movie enjoyment while seeing films in our 'BIGD' ultimate movie-going experienceand have plans to open more entertainment complexes featuring 'BIGD' auditoriums in 2013." Carmike Cinemas complexes currently under construction include Sandestin, FL, Champaign, IL, Winchester, VA, Hickory, NC and Colorado Springs, CO. We also have plans underway for new entertainment complexes in Opelika, AL, Oak Grove, KY, El Paso, TX, and Montgomery, AL. "Whether it is a movie, concert, sporting event, motivational speaker or church service, Carmike guests will find 'BIGD' placing them at the heart of the event," notes Terrell Mayton, Carmike's Director of Marketing.

About Carmike Cinemas (

Carmike Cinemas, Inc. is a U.S. leader in digital cinema and 3-D cinema deployments and one of the nation's largest motion picture exhibitors. As of September 30, 2012, Carmike had 232 theatres with 2,242 screens in 35 states. Carmike's digital cinema footprint reached 2,119 screens, including 208 theatres with 748 screens that are also equipped for 3-D. The circuit also includes 14 "Big D" large format digital experience auditoriums, featuring state-of-the-art equipment and luxurious seating. As "America's Hometown Theatre Chain," Carmike's primary focus for its locations is small to mid-sized communities.

Carmike Cinemas, Inc.
Terrell Mayton, 706-576-3464
Director of Marketing

KEYWORDS: United States North America Georgia


The article Carmike to Bring New Critically Acclaimed "BIGD" Experience to Snellville, GA Area Movie-Goers with Development of the Carmike 13 Entertainment Complex originally appeared on

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.