After Earnings: Is Sears or J.C. Penney a Better Buy?

J.C. Penney and Sears just reported earnings, with Sears beating analyst expectations, and J.C. Penney missing them. Will that be the most important thing to watch with these stocks? In this video, Motley Fool consumer goods analyst Blake Bos tells investors why, when you're following turnaround stories, it's often best to ignore the short-term beats or misses, and focus on longer-term indicators. Blake takes a look at cash flow, same-store sales, and restructuring efforts with these two embattled retailers, and gives investors his pick for the better bet.

J.C. Penney has been a train wreck, whose comeback always seems just around the next earnings corner, but people are beginning to doubt if CEO Ron Johnson can weave the same magic that he did at Apple. Investors wondering whether J.C. Penney is a buy today are invited to claim a copy of The Motley Fool's must-read report on the company. Learn everything you need to know about JCP's turnaround -- or lack thereof -- and, as a bonus, you'll receive a full year of expert guidance and updates as key news develops. Simply click here now for instant access.

The article After Earnings: Is Sears or J.C. Penney a Better Buy? originally appeared on Fool.com.

Blake Bos has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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