Proof Apple Needs a Low-Cost iPhone More Than Ever

In this video, Motley Fool tech and telecom analyst Andrew Tonner takes a look at some numbers from research firm Kantar showing that, yet again, Google's Android platform gained market share for the three-month period ending in Jan. 2013, up 6.4% to 49.4% of the market, with Apple's iOS slipping 4.7% to a 45.9% market share. Andrew notes that while in the previous three-month period Android was only slightly lower in its asking sales price than iOS, it had a significantly lower ASP this quarter than iOS, suggesting that Apple needs a low price point iPhone now more than ever to prevent further market share erosion.

As one of the most dominant Internet companies ever, Google has made a habit of driving strong returns for its shareholders. However, like many other web companies, it's also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn't sold. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource, and you'll receive a bonus year's worth of key updates and expert guidance as news continues to develop.

The article Proof Apple Needs a Low-Cost iPhone More Than Ever originally appeared on Fool.com.

Andrew Tonner owns shares of Apple. The Motley Fool recommends Apple and Google, and owns shares of Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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