Oscars Telecast Enjoys Highest Viewership Since 2010
Sunday's Academy Awards broadcast boasted the highest viewership of the annual event since 2010, Walt Disney TV broadcasting subsidiary ABC announced Monday. Quoting figures from industry researcher Nielsen, ABC said the Oscars were seen by an audience averaging 40.3 million viewers.
This marks the second year in a row that the Oscars audience has grown. Overall viewership was 3% higher than for the 2012 broadcast, particularly among adults aged 18-49. That demographic's viewership number grew 11% on a year-over-year basis. More narrowly, the adults aged 18-34 category advanced 20% over last year, while the figure for men in the same age range surged 34%.
The article Oscars Telecast Enjoys Highest Viewership Since 2010 originally appeared on Fool.com.
Fool contributor Eric Volkman has no position in Walt Disney. The Motley Fool recommends Walt Disney. The Motley Fool owns shares of Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.
