Men's Wearhouse Prom Program to Give Back $1M+ Through Cash for Schools Program

Business Wirevia The Motley Fool
Updated

Men's Wearhouse Prom Program to Give Back $1M+ Through Cash for Schools Program

Retailer combines cash donation with new styles and promotions to provide unique prom experience

FREMONT, Calif.--(BUSINESS WIRE)-- In support of its yearly prom initiative, Men's Wearhouse (NYS: MW) has announced a donation of at least $1 million to support education through its Cash for Schools program. The donation will be tied to Men's Wearhouse tux rentals and will benefit high schools across the nation.


Schools that participate in Cash for Schools will receive a $5 donation for each tuxedo rented for their prom from Men's Wearhouse, with the company committed to donating $1 million or more to 5,000 schools throughout the country.

All high schools are eligible to sign up for the Cash for Schools program online at www.mwpromnation.com/cash4schools.

In addition to the Cash for Schools program, Men's Wearhouse is strengthening its commitment to supporting schools and inspiring up-and-coming entrepreneurs with its Prom Rep program. This is a platform where students can earn a free tux or suit for their prom as well as cash and prize rewards for getting their peers to rent prom tuxes at Men's Wearhouse. This year, the prom rep program includes new prizes and incentives, including Apple® eGift Cards, $1,000 cash for prom, and one grand prize of $10,000 to the rep with the most paid-in-full referrals at the end of the campaign (June 30, 2013). Students can download the Prom Rep mobile app on iTunes.

"As the largest tuxedo rental service company in North America, we're uniquely positioned to give back to the education system and ease the financial burden teens and parents face each prom season by offering affordable yet stylish tux options," said Sam Stogner, Senior Vice President of Store Operations at Men's Wearhouse. "This year, we're expanding our prom offering, adding resources, contests, and school donations to ensure that prom night is memorable."

To complement its affordable tuxedos and new line of accessories that allow teens to dress according to their personal style, Men's Wearhouse is launching unique digital tools that help streamline the prom-planning process for teens, parents, and teachers.

The Parent/Teacher Lounge is a new online guide to help parents and teachers find additional prom resources, get a $30 discount coupon, and browse affordable tuxedo rental packages. Men's Wearhouse also offers parents the convenience of paying for their sons' tuxedo rental online.

The My Prom blog is a digital resource for teens to help them create the ultimate prom experience. The blog is complete with style tips, prom-planning timelines, and monthly sweepstakes to enter for a chance to win prom prizes. The blog also offers exclusive deals on prom necessities, including special pricing and limited time access to FTD's Keepsake Roses™ corsages and nosegays, which are made of real flowers that will last for up to three years.

In the days leading up to prom, Men's Wearhouse will be leveraging social media channels to support its prom efforts and reward participation:

  • Facebook Contest:

  • Prom Nation Photo Gallery:

    • Post prom pictures using Instagram with the hashtag #promnation to have pictures featured in the official Prom Nation Facebook gallery

  • Pinterest Contest:

    • Users create their ultimate Prom board on Pinterest for a chance to win a $100 iTunes gift card or a free limo service from Limos.com

  • Prom Twitter Party:

    • Every Tuesday, Men's Wearhouse experts will be available for advice on all things prom, users can Tweet with the experts using #promparty

To sign up for the Cash for Schools program and learn more about Men's Wearhouse's Prom Nation, visit www.mwpromnation.com.

About Men's Wearhouse

Founded in 1973, Men's Wearhouse is one of North America's largest specialty retailers of men's apparel, with 1,144 stores. The Men's Wearhouse, Moores, and K&G stores carry a full selection of men's designer, brand name, and private label suits, sport coats, furnishings, and accessories, and Men's Wearhouse and Tux stores carry a limited selection. Most K&G stores carry a full selection of women's apparel. Tuxedo rentals are available in the Men's Wearhouse, Moores, and Men's Wearhouse and Tux stores. Additionally, Men's Wearhouse operates a global corporate apparel and workwear group consisting of Twin Hill in the United States and Dimensions, Alexandra, and Yaffy in the United Kingdom. For additional information on Men's Wearhouse, please visit the company's websites at www.menswearhouse.com, www.kgstores.com, www.mooresclothing.com, www.twinhill.com, www.dimensions.co.uk, and www.alexandra.co.uk.



Mullen
Anna Sowa, 336-774-9312
ASowa@mullen.com

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