Apple's 1.38% Jump Today: Here Today, Gone Tomorrow?

Shares of Apple closed the day up 1.38%, as investor focus began to shift toward rumors of a possible Apple stock split. While the rumor came from a tweet sent by Doug Kass, who runs a service for TheStreet.com, he noted that the rumor had been out for several days and that Apple had been able to hold onto gains made in that time.

In this video, Motley Fool senior tech analyst Eric Bleeker tells investors that today's optimism could easily fade tomorrow, so they would do well not to pay much attention to the day-to-day volatility that comes with rumors and speculation on what Apple will do with its cash. The company has too much on the books not to start returning it to shareholders soon enough.

There's no doubt that Apple is at the center of technology's largest revolution ever, and that longtime shareholders have been handsomely rewarded with over 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

The article Apple's 1.38% Jump Today: Here Today, Gone Tomorrow? originally appeared on Fool.com.

Eric Bleeker, CFA has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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