Apple Passes the Crown Back To Android

Updated

Market researcher Kantar Worldpanel ComTech has released its latest figures on the domestic smartphone market, and the data show that Apple has passed the U.S. crown back to Google Android for the three months ending in January.

The shift comes shortly after Apple grabbed the top domestic spot heading during the tail end of 2012 thanks to strength from the iPhone 5 launch. It's a close race, but Android has now pulled ahead by a few percentage points. The figures also show that for the time being, Microsoft is making progress in grabbing the No. 3 spot from BlackBerry .

U.S. Smartphone Platform

12 Weeks Ended Dec. 23, 2012

3 Months Ending January 2013

iOS

51.2%

45.9%

Android

44.2%

49.4%

BlackBerry (formerly Research In Motion)

1.1%

0.9%

Windows

2.6%

3.2%

Source: Kantar Worldpanel Comtech.


During the holiday quarter, Apple was able to enjoy strong smartphone share at bothVerizon and AT&T, but the iPhone gave up some ground at Ma Bell, which has long been predominantly an iPhone carrier. Android gained at Apple's expense on the second largest-domestic wireless carrier.

BlackBerry's launch of its new operating system platform occurred at the end of January and was initially rolled out to only the U.K. and Canada, so the company's modest market share decline in the U.S. is entirely expected since the Z10 cannot be had stateside quite yet. In the meantime, Microsoft is beginning to see some success, thanks in large part to Nokia's Lumia lineup that's starting to shine. The software giant is also expanding its smartphone hardware partnerships by tapping HTC and Samsung for new Windows Phone 8 devices.

What hasn't changed much is that combined, iOS and Android still own the market. Their combined share hardly flinched, declining from 95.4% to 95.3%. That domination corresponds with the broader picture worldwide, where IDC separately estimates that iOS and Android now power 91.1% of all devices sold globally. That's one thing that's not changing anytime soon.

Concerned about Apple's plunge? We have expert advice for you.
Emotions aside, Apple's growth story is far from over, and the company still has massive opportunities ahead. We've outlined them right here in The Motley Fool's premium Apple research service, and it may give you the courage to be greedy when others are fearful. If you're looking for some guidance on Apple's prospects, get started by clicking here.

The article Apple Passes the Crown Back To Android originally appeared on Fool.com.

Fool contributor Evan Niu, CFA, owns shares of Apple and Verizon Communications. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Advertisement