DTS And Saffron Digital Collaborate to Deliver a Superior Audio Experience to Connected Mobile Consu


DTS And Saffron Digital Collaborate to Deliver a Superior Audio Experience to Connected Mobile Consumers

Solution for Content Providers & Operators Showcases DTS HD Audio Integration with Saffron Digital Streaming Service for Mobile Devices, to be Demonstrated at MWC 2013

BARCELONA, Spain--(BUSINESS WIRE)-- DTS, Inc. (NAS: DTSI) , a leader in high-definition audio technologies and audio enhancement solutions, today announced that it has partnered with Saffron Digital, which delivers a compelling streaming media experience across all connected devices. DTS and Saffron are collaborating to help content providers and operators differentiate their content on mobile devices by delivering a higher quality experience to the consumer. The solution will be demonstrated at the DTS stand (Hall 5, Stand 5D40) during Mobile World Congress 2013.

The joint offering combines the DTS-HD® codec—an industry standard audio codec, capable of delivering an immersive experience with amazing sound to connected devices—with Saffron Digital's safe and secure video content delivery service. It will enable content providers, retailers and operators alike to drive additional consumer value by delivering an outstanding audio experience from the studio all the way to the ear.

"We believe that audio is a key differentiator for our customers, particularly on mobile and tablet devices, and working with experts like DTS allows us to deliver them unmatched solutions," said Jason Keane, CEO, Saffron Digital. "It has been great to work with DTS, who clearly understand the value of delivering an end-to-end experience from the content creator to the consumer."

At MWC 2013, show-goers will be able to experience pristine DTS-encoded audio paired to UltraViolet™ (UV) compliant content, delivered securely through Saffron Digital's mobile client. The demonstration will showcase the seamless integration of DTS audio technologies and how they deliver outstanding sound via mobile devices over headphones or any connected audio/video receiver.

"As more people than ever before are consuming media on their mobile devices, they are also demanding a greater audio experience. Since graphic capabilities have become so advanced, mobile audio as we knew it is no longer good enough," said Brian Towne, executive vice president & chief operating officer at DTS. "Our partnership with Saffron Digital is a key way to give customers what they want. The DTS solution can be easily integrated into the Saffron service so those listening and watching on their mobile device will have a superior experience, unlike any other."

DTS-HD offers a number of profiles that are optimized for streaming which include adaptive bit-rate support as well as seamless switching without the typical audio anomalies that plague other audio codecs. With a single encode, DTS audio can adapt to changing network bandwidth and device capability without degradation, reducing CDN costs while optimizing the end-user experience.

For more information about DTS and its solutions, please visit www.dts.com and connect with DTS on Facebook, or on Twitter (@DTS_Inc.).

About DTS, Inc.

DTS, Inc. (NAS: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to more than a billion consumer electronics products worldwide. From a renowned legacy as a pioneer in high definition multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in enabling digital delivery of compelling movies, music, games and other forms of digital entertainment to a growing array of network-connected consumer devices. With the acquisition of SRS Labs, DTS strengthens its position as a leader in providing end-to-end audio solutions to the rapidly growing network entertainment sector. DTS technology is in car audio systems, digital media players, DVD players, game consoles, home theaters, PCs, set-top boxes, smart phones, surround music content and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Los Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS, the Symbol, DTS and the Symbol together, and DTS-HD are registered trademarks of DTS, Inc. All other trademarks are the properties of their respective owners. © 2013 DTS, Inc. All rights reserved.

About Saffron Digital

Founded in 2006, Saffron Digital creates best in breed multiscreen film and TV services that enable device manufacturers, carriers, broadcasters, studios and retailers to increase revenue and build viewer engagement. Using its secure online video platform, Saffron Digital combines content preparation, content management, storefront design, flexible payment and a secure player to give subscribers a compelling video experience across any or all devices.

Saffron Digital simplifies the management and delivery of a premium video service. Its modular platform enables operators to integrate individual components into their existing systems and workflows or it can deliver a completely end to end solution that includes content preparation, a content management system, application and storefront development and a secure video player. Saffron Digital has been running cloud based locker and DRM domain services since 2009 and the latest platform is UV ready out of the box.

With offices in Europe, Asia and the US, Saffron Digital powers end-to-end premium video solutions on a global scale for clients including: KDDI, Sky and HTC. It has received international recognition for its work and has won multiple awards including: The Mobile Entertainment Award for Best Video and TV Service Provider (2009, 2010, and 2011); Guardian Top 100 Tech Media Invest Companies in the UK; MEFFYS 2011 Best TV & Video Service and the Media Momentum Award 2010, 2011.

For more information about Saffron Digital please visit www.saffrondigital.com


Global Results Communications
Lora Friedrichsen or Valerie Christopherson
DTS, Inc.
Michael A. Farino

KEYWORDS: United Kingdom United States Europe North America California Spain


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