expands into Asia with localized 'Saga' games


Proving that "fun games" are fun regardless of your language, has further expanded its global outreach by announcing that both Candy Crush Saga and Bubble Witch Saga are being localized for the Japanese and Korean markets. These localized games will be released first on Facebook, and will then be launched on iOS and Android devices at a later date.

This move makes sense for, as the company has also announced that over one million daily active players in Hong Kong alone play Candy Crush Saga, even before that region has received its own localized version. Candy Crush Saga itself became the top Facebook game last month, with around 45 million monthly active users.

"We have been looking towards Asian markets for some time now and feel this is the perfect time to offer localized versions of our games in Japan and Korea," said Riccardo Zacconi, co-founder and CEO of, via a company release. "We are delighted to see our hit game Candy Crush Saga being played by one out of every seven residents of Hong Kong. People have been literally asking strangers on the street to friend them and give them lives so they can continue playing the game without waiting."

Candy Crush Saga obviously isn't the company's only successful game, as the catalog now sees over nine billion "plays" per month. Could eventually rise up and overtake Zynga as the top Facebook game developer? Only time will tell.

Do you think has what it takes to top Zynga on the monthly active user leaderboard? Which game is your favorite? Sound off in the comments!