Does Atmel Have What Apple Needs?


Investors caught in the steady mobile-devices battle between Apple and Google will likely never look to Atmel as a solid derivative play in chips. While this company is often overlooked in favor of names such as Qualcomm, Atmel's been steadily investing in its fast-growing touch-sensing technology, positioning itself for long-term dominance. And if Q4 results were any indication, the rest of the sector better take notice.

Doing more with less, but plenty of opportunities
The company's been focusing on its higher-growth business. To that end, Atmel recently unveiled several new products, such as the maXTouch and mXT450S, aimed at generating better margins. As a result, that revenue arrived lower by 10% year over year was not much a concern. In fact, it was a 15% improvement when compared to the year-over-year growth in Q3. Plus, when adjusted for the sale of the serial flash business, the decline was only 8%.

Amid the brutal conditions of the chip industry, the microcontroller business advanced 6% year over year. This marks the fourth consecutive quarter of growth. That's all well and good, but this continues to be a story about touch. The company's latest maXTouch solutions has picked up new design wins and continues to gain momentum in "non-traditional" touch devices/products such as automotive applications.

Even more impressive, the new touch controllers have a strong focus on the end-user experience, including passive stylus support. As the market adapts, these are features that consumers will realize they can't do without, especially since it uses much thinner sensors with advanced noise resistance. With all of this attention to detail, the fact that Apple has not figured out a way to partner with Atmel is astounding.

At one point, I made the case that Atmel does not need Apple to survive. The basis was that Qualcomm and Broadcom continue to get the lion's share of the press, which helps their respective stock performances. However, this time, a case can be made that Apple is the one that needs Atmel, especially since word is coming out that the tech giant is working on a so-called iWatch.

Apple has yet to comment in these rumors, but according to published reports, the iWatch could be used in conjunction with Bluetooth, with the iPhone serving a "wireless portal." If this is true, Atmel's industry-leading radio frequency or RF chips are the perfect choice for Apple, in my opinion. Whether Apple sees this or not, knowing how this industry works, an iWatch won't be the only one on the market. Not if Google and Samsung has anything to do with it.

This means that Atmel should be highly coveted for its expertise in this area. Plus, at some point, Atmel will get to enjoy the same "double-agent" status that Qualcomm and Broadcom boast about today, since they both have partnerships to competing platforms in Apple and Samsung. In the meantime, it's encouraging that amid a sluggish environment, Atmel's touch controller revenue is growing on target with company projections.

How much is Atmel willing to bend?
This is the main question that management must answer. Revenue was down year over year, but only part of this was macro related. Without question, Atmel has superior technology to rivals like Synaptics and Cypress.And Atmel knows this. Therefore, its products tend to cost more. With Atmel's focus on driving higher-margin revenue, it's not uncommon for companies to let sales that don't meet this criteria slip away.

The good news is, the company is still gaining wins with some prominent names, including Microsoft's surface tablet and Hewlett-Packard's Ultrabook. But considering the state of the PC industry, it's hard to get excited there. However, Atmel continues to gain with Samsung, which is still the leader in worldwide mobile phones shipments. While these wins should help Atmel strengthen its touch sensing business, the company has also lost some socket placement in the past due to serious price competition.

It was surprising then, that management didn't discuss Samsung's Galaxy S IV, which is soon to be released. Synaptics has been rumored to be Atmel's main rival for the design. With management's tendency for highlighting Atmel's accomplishments, that the S IV was not mentioned can only mean that Samsung went in another direction. It's only speculation on my part, though. But outside of cost, I don't see another reason that Samsung would dismiss Atmel's superior technology.

There's a buying opportunity here
It seems the company's strong focus on profitability and improved margins is causing its unbending position. However, management deserves credit for positioning Atmel for long-term earnings and cash flow growth. This is while the company remains committed toward pushing the capabilities of touch. This is the perfect reason why Apple should make the call and why investors should buy the stock.

There's a debate raging as to whether Apple remains a buy. The Motley Fool's premium Apple report investigates both reasons to buy and reasons to sell Apple, and what opportunities are left for the company. To get your report, simply click here now.

The article Does Atmel Have What Apple Needs? originally appeared on

Fool contributor Richard Saintvilus owns shares of Apple. The Motley Fool recommends Apple, Cypress Semiconductor, and Google. The Motley Fool owns shares of Apple, Google, Microsoft, and Qualcomm. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.