1.1 Billion Reasons to Believe in IMAX
Fifty years later, James Bond is still unbeatable at the box office. The latest in the series, Skyfall, starring Daniel Craig as agent 007, surpassed $1.1 billion in worldwide gross box office receipts recently. Box Office Mojo says it's the first 2-D film since the final installment of Peter Jackson's Lord of the Rings trilogy -- Return of the King -- to earn at least $1.1 billion at the global gate.
IMAX probably aided the cause. As with Christopher Nolan's The Dark Knight Rises, which took in $1.08 billion worldwide last summer for Time Warner , Skyfall included a wider aspect ratio to bring 26% more action in premium-priced IMAX showings.
The news comes after an uninspiring season for 3-D movies, sending shares of RealD down more than 12% over the past year. Director James Cameron has resigned from the company's board in order to spend more time on sequels to Avatar, a 3-D wonder that stands as the top-grossing film of all time.
Are 3-D's days numbered? Not likely, says Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova. And yet, Cameron's vocal support for the technology seems to be lacking elsewhere, as filmmakers such as Nolan opt instead for IMAX cameras. Tim comments on what this means for the stock in the video below. Watch now, and then leave a comment to let us know what you think.
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The article 1.1 Billion Reasons to Believe in IMAX originally appeared on Fool.com.Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He didn't own shares in any of the companies mentioned in this article at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.Motley Fool newsletter services have recommended buying shares of Imax. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.
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