Women Have Kissed and Told and Demand Their Men to "Keep It Smooth Shaven" (K.I.S.S.)
Proving Stubble is a Leading Kiss Killer, Gillette's Line of Sensitive Products Ensures Maximum Kissability on The Most Romantic Day of the Year
NEW YORK--(BUSINESS WIRE)-- The results are in, and women across America have kissed and told their preference, putting an end to the prickly and longstanding conversation about what women prefer to kiss in the stubble vs. smooth shaven debate. Today, Gillette announces that after a month-long nationwide Kiss & Tell social experiment across 16 cities in the U.S. where couples were invited to kiss in-person - with and without stubble - women have finally cast their vote: an overwhelming 85% of them prefer a smooth shaven kiss.*
ProGlide Silvertouch razor, featuring a premium silver handle and Gillette's Fusion ProGlide platform - our BEST technology and the #1 dermatologist recommended razor. (Photo: Business Wire)
"According to a recent study, we know that nearly half of men in the U.S. are shaving less often than they would want because of their sensitive skin, and our suspicions about that getting in the way of the kiss were confirmed during our Kiss & Tell cross country experiment," said Elliott Wilke, Brand Manager for Gillette. "Today, we're hoping to educate these men about a great way to care for their sensitive skin so they can comfortably shave every day, but just as importantly, so they can also start kissing their partners comfortably again every day."
Gillette also announced today the launch of a Sensitive Skin Portfolio, including:
ProGlide Silvertouch razor, featuring a premium silver handle and Gillette's Fusion ProGlide platform - our BEST technology and the #1 dermatologist recommended razor**
New ProGlide Sensitive Shave Gel, featuring Gillette's best razor glide (among aerosol gels), now for sensitive skin
MACH3 Sensitive razor, with less feel of irritation***, even on sensitive skin
Gillette Sensitive Disposables, featuring new artwork to clearly communicate they are part of Gillette's sensitive product portfolio
The five-blade Fusion ProGlide is Gillette's best solution for men with sensitive skin, offering incredible comfort, even for those who shave every day. In addition to its new ergonomic handle, the Fusion ProGlide is the #1 dermatologist recommended razor**.
To celebrate the news of the K.I.S.S. and ask men to help get the kiss back on track, Gillette is inviting couples to participate in the World's Largest Shave & Kiss Event on the most romantic day of the year - Valentine's Day - as hundreds of men and women will attempt to break two Guinness World Records® feats. Together, with celebrity hosts actress Brooklyn Decker and pro football player Ray Rice, Gillette is seeking 333 stubbly men to come to The Shops at Columbus Circle at Time Warner Center to try to break the record for the largest shaving lesson ever, followed by an invitation for those smooth shaven men to join their partners to break the record for the most kisses by a pair in one minute (the current record is 258!).
"While most men think of shaving as something that you do to your hair, it also significantly impacts your skin. So choosing the proper tool is just as important as your technique," said New York City Dermatologist Dr. Joshua Zeichner. "Fortunately, modern technology has given rise to a razor that cuts facial hair gently and effortlessly. This multi-blade system uses low-cutting-force blades and fine edges that enable the blades to cut through facial hair with minimal tug-and-pull. This translates into an extremely close, comfortable shave, while helping minimize skin irritation."
Each person who participates in today's record breaking event will receive a complimentary kissing kit, complete with a Gillette Fusion ProGlide Silvertouch razor.
For more information about men's razors, shaving products, skin care, and men's style, visit the official Gillette website at Gillette.com. Couples unable to participate in the live social experiment can participate online at KissandTellUs.com to conduct their own at-home Kiss & Tell experiment.
* An in-person survey of 404 women conducted by Schlesinger Associates within 16 markets Jan 16, 2013 - Feb 6, 2013.
** In manual and power.
*** vs. Gillette Custom Plus disposables.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
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