Sightline Launches Innovative New Colusa Casino Prepaid Card Program
Sightline Launches Innovative New Colusa Casino Prepaid Card Program
Loyalty Card Plus™ is a unique prepaid card experience for Colusa Casino with powerful tools to enhance and improve their customers' gaming and entertainment experience
LAS VEGAS--(BUSINESS WIRE)-- Sightline Interactive, a wholly owned subsidiary of Sightline Payments® (Sightline), an innovative payments company to the land-based and online gaming industry, along with its partner Vantiv, Inc. (NYS: VNTV) , today announced it has entered into an agreement with Colusa Casino (Colusa), a leading provider of gaming and entertainment in Northern California.
Loyalty Card Plus is a uniquely innovative general purpose reloadable prepaid card program specifically designed for Colusa Casino. Colusa's new customized prepaid program works in conjunction with their "Colusa Rewards" loyalty program, creating a safe, secure, and responsible way to enhance their patrons' gaming entertainment both on and off Colusa's property. Learn more about the fully customized Colusa prepaid card at the My Card Place website.
Over the next several weeks, Colusa will launch its new prepaid card program by sending its best customers their own personalized Colusa Prepaid card. As a valuable Colusa customer, they will receive $50-$100 in free play on their loyalty account simply by activating and using their new card, and will pay no transaction fees for cash withdrawals or gaming transactions done on property.
For gaming purposes, Colusa cardholders can transfer funds, in real-time, utilizing Sightline's proprietary closed-loop SPAN™ network, to and from Brick & Mortar and Interactive (iGaming) Wagering Accounts for use at the cashier cage, table games, social gaming sites and iGaming sites*. Using the open-loop general purpose reloadable prepaid card, which runs on the Discover network, cardholders can make cash withdrawals (including ATM) or purchases within or outside the Colusa property for travel, dining, hotel and more at locations everywhere Discover cards are accepted.
Colusa cardholders can prefund their accounts online, through their mobile phone or load funds at the casino with cash, jackpot payouts, check cashing and numerous other ways, including chip redemption.
"We are always looking for unique ways to reward our most valuable customers and grow our bottom line - we believe our new prepaid card program differentiates us from any other casino loyalty program, adds to our reward capabilities and extends our brand recognition," said Victor Fernandez, General Manager of Colusa Casino.
"Our prepaid card program is a powerful way new way for Colusa to reward its customers and experience a casino world beyond cash, and we are excited that Colusa has embraced what we believe is a game changing payment technology," said Kirk Sanford, Sightline Payments Founder and CEO.
*Jurisdictional restrictions may apply.
About Sightline Payments, LLC
Sightline provides differentiated turnkey and licensed payment solutions tailored to enable casinos, banks and other third party providers to capitalize on the brick and mortar, mobile, online and cashless-gaming related payment growth opportunities. Sightline Payments is headquartered in Las Vegas, Nevada. For more information, please visit our website at www.sightlinepayments.com or contact Omer Sattar, EVP Prepaid Solutions, at 702-851-4747.
About Vantiv, Inc.
Vantiv, Inc. (NYS: VNTV) is a leading, integrated payment processor differentiated by a single, proprietary technology platform. Vantiv offers a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes in the U.S., enabling them to address their payment processing needs through a single provider. We build strong relationships with our customers, helping them become more efficient, more secure and more successful. Vantiv is the third largest merchant acquirer and the largest PIN debit acquirer based on number of transactions in the U.S. The company's growth strategy includes expanding further into high growth payment segments, such as prepaid, eCommerce, mobile and information solutions, and attractive industry verticals, such as business-to-business, government, healthcare and education. For more information, visit www.vantiv.com.
About Colusa Casino
As you walk through Colusa Casino Resort, you instantly feel the buzz and excitement of winners celebrating. The friendly, welcoming atmosphere offers 1,273 of the newest slot machines, 12 action-packed table and poker games, and high stakes bingo to choose from. Colusa Casino Resort is owned and operated by the Cachil Dehe Band of Wintun Indians. For more information, please visit their website: http://www.colusacasino.com.
Sightline Payments
Omer Sattar, 702-851-4747
EVP Prepaid Solutions
www.sightlinepayments.com
KEYWORDS: United States North America California Nevada
INDUSTRY KEYWORDS:
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