Love and Money: What America's Spending This Valentine's Day
But even though we know it all, know that the exuberance of young love gives way to the the steady companionship of maturity, there's still the notion, especially popular around Feb. 14, that love and marriage can be reduced to dollars and cents. With that in mind, Discover recently released an infographic that shows what everyone wants this Valentine's Day -- and how much they expect to pay.
And there are a few surprises, not least of which is the fact that, while romance fades, it doesn't fade all that much. When compared to singles, married people are about half as likely to spend $100 or more, but are much more likely to spend $26-$50. They are also no more likely to spend nothing. In other words, even with a ring on the finger and kids in the house, romance seems to stay alive. For that matter, there's also the fact that, gargantuan marketing push aside, most people don't spend all that much on Valentine's: almost half spend $1-$25. The second largest cohort, 28 percent, spend nothing at all.
Take a peek at Discover's findings: