When Walt Disney tapped J.J. Abrams to direct the next film in its recently acquired "Star Wars" franchise, it wasn't just disappointing Trekkies everywhere. Rather, the House of Mouse was continuing a strategy that's brought in billions so far.
Specifically, Disney is hiring experienced television writers to build epic film franchises. Joss Whedon, whose TV credits include the brilliant but short-lived "Firefly" and "Buffy the Vampire Slayer," has set the bar high with Marvel's "The Avengers," which grossed $1.5 billion at the worldwide box office.
Now Abrams joins the stable, bringing with him long-running TV hits "Alias" and "Lost." Does that mean we should expect "Avengers"-sized returns on the next Star Wars film? Can that even be done? I answer this question and more in the video below. Please watch, and then be sure to leave a comment to let us know what you think.
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The article The Underappreciated Strategy That Should Make Disney a Winner originally appeared on Fool.com.
Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Walt Disney at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool owns shares of Walt Disney. Motley Fool newsletter services have recommended buying shares of Walt Disney. The Motley Fool has adisclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.
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