Shop With Award-Winning Virtual Piggy at Ty.Com

Shop With Award-Winning Virtual Piggy at Ty.Com

Largest plush toy manufacturer in the world features safe youth payments online

LOS ANGELES--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced that it has added its youth-friendly payment system to Ty's ecommerce website.

Virtual Piggy allows parents to set up a monthly allowance for their children and promotes financial management while empowering youth under 18 to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents.

Ty is best known for Beanie Babies®, an immensely popular line of plush toys that started in 1993. The company has expanded with other lines, including Beanie Boos®, Monstaz®, Beanie Ballz®, Li'l Ones, Clips, Classics and Pluffies. Their toys feature a wide range of licenses, including Hello Kitty, Scooby-Doo, SpongeBob Squarepants, Dora the Explorer, the NBA, Spider-Man and Blues Clues.

"With Virtual Piggy now available as a payment option, young customers will be able to directly buy the products they want from us on their own," said Ty Warner, Chairman and CEO at Ty. "Furthermore, Virtual Piggy's parental controls make this a family friendly option we're very happy to offer."

"Ty is the undisputed leader in plush toys, giving us a key offering to our members," said Virtual Piggy Founder and CEO Dr. Jo Webber. "We know Ty products will be extremely popular items for purchase with our consumers."

For information about Virtual Piggy visit www.VirtualPiggy.com.

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. Virtual Piggy enables the Under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com.

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

Public Relations:
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations:
ICM
Peter Pelullo, 610-825-8805

KEYWORDS: United States North America California

INDUSTRY KEYWORDS:

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