Cooper Zeon RS3-A Tire Selected as Original Equipment for 2013 Ford Focus
Cooper Zeon RS3-A Tire Selected as Original Equipment for 2013 Ford Focus
Fitment Marks Cooper Tire's Entry into U.S. Passenger Car OE Market
FINDLAY, Ohio--(BUSINESS WIRE)-- Ford Motor Company has selected the CooperZeon RS3-A tire as standard original equipment on the 2013 Ford Focus SE and Titanium models. The Cooper Zeon RS3-A is the latest ultra high performance all-season tire in the Cooper Tire performance line up. Size 215/50R17 (W speed rated) is the fitment specified for the two Ford Focus models.
"The Cooper Zeon RS3-A is a Consumer Digest Best Buy and has gained a strong consumer following for its dynamic handling and control in all seasons," said Cooper Tire Chairman, CEO and President Roy Armes. "We appreciate Ford's confidence in our products and capabilities and are excited to see our Cooper Zeon RS3-A tires rolling on these Ford Focus models. This new relationship with Ford marks our company's entry into the U.S. passenger car OE tire market, a strategic decision aligned with our goal to drive profitable sales by diversifying product mix, expanding sales channels and leveraging technology. Cooper Tire will remain primarily focused on the replacement tire business where we've built a strong brand and enduring customer relationships. Our partnership with Ford provides another opportunity for growth and speaks to the increasing demand for our products as well as the value proposition we deliver."
"We are pleased to have Cooper join the quality manufacturers that supply tires as original equipment on Ford vehicles," said Burt Jordan, executive director, Global Vehicle and Powertrain Purchasing, Ford Motor Company. "We look forward to this new relationship with Cooper, a manufacturer that has been crafting tires for nearly 100 years."
About the Cooper Zeon RS3-A
The award-winning Cooper Zeon RS3-A is a performance all-season tire that combines dynamic handling and control with a quiet, comfortable ride. Available in 38 sizes, the RS3-A features advanced technology and lighter weight construction providing maximum levels of traction, responsiveness and reduced rolling resistance for improved fuel efficiency. Its specifically formulated silica-based tread compound provides exceptional driving performance for confidence year-round. The RS3-A's asymmetrical tread design allows for a quiet ride and is engineered with more tread on the outside for increased handling. The tire's micro-gauge sipes create more traction in wet weather and light snow, while its progressive design delivers the ideal balance of style and all-season performance.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYS: CTB) is the parent company of a global family of companies that specialize in the design, manufacture, marketing, and sales of passenger car and light truck tires. Cooper has joint ventures, affiliates and subsidiaries that also specialize in medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design facilities within its family of companies located in 11 countries around the world. For more information on Cooper Tire, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.
Cooper Tire & Rubber Company
Anne Roman, 419-429-7189
alroman@coopertire.com
KEYWORDS: United States North America Ohio
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