Xbox 360 games sell better if they don't have a demo
People see the trailer and they're like 'that's cool!' and they made a plan. 'I gotta try that game!' And then when they play the demo [and they think] 'alright I've tried that game. That was cool. I'm done.' But the things with no demo, you've got to buy it if you want to try it.
Personally, I don't agree with this notion that demos will turn consumers off from buying a game because they've already gotten their fix. To me, if a game is good, regardless of whether a demo is available or not, people will buy it. The report also doesn't take marketing budgets into account. Also, big games will get more coverage and often have Hollywood blockbuster-type trailers to go with them. Smaller games can have a trailer and demo, but they might not get enough advertising to make an impact.
For games that you have never heard of, a demo can only help, not harm them. Think about it: do demos often leave you wanting more of a game or turn you off from it?
You can follow Senior Editor Lance Liebl on Twitter @Lance_GZ. He likes talking sports, video games, movies, and the stupidity of celebrities. Email at LLiebl@GameZone.com