Sentient Jet Card Continues to Gather Momentum, Announces Results for 2012


Sentient Jet Card Continues to Gather Momentum, Announces Results for 2012

BRAINTREE, Mass.--(BUSINESS WIRE)-- Sentient Jet, a Directional Aviation Capital Company and innovator of the Jet Card model, announced today positive results highlighted by strong growth for the calendar year 2012. Sentient Jet offers a sensible, safe and flexible jet card solution for flying privately in today's market.

"We are exceptionally pleased with the overall performance of the Sentient Jet Card business, confirming our rationale for acquiring the Company," said Kenneth Ricci, Chairman of Directional Aviation Capital, which purchased Sentient in June of 2012. "Across the board, their business has exceeded even our best case assumptions and equally as important, Sentient is also proving to deliver benefits across our portfolio of innovative, service-focused aviation companies. It fits perfectly with our overall strategy for long-term growth."

Outside of expected year over year revenue growth, other highlights of Sentient Jet's 2012 results include:

  • 15% Year-over-Year growth in new clients

  • Total clients now in excess of 4,000

  • Over 1,200 25-Hour Jet Cards sold

  • New Boston area headquarters opened to accommodate anticipated growth in workforce

"These tremendous results validate the Sentient Jet Card value model as it continues to resonate with today's private air travelers," said Andrew Collins, President of Sentient Jet. "It's one thing to be the innovator of the jet card combined with our relentless focus on safety, but it's even more meaningful to see our client base grow beyond our projections. We are pleased by our market share growth. However, we recognize that Sentient's Jet Card model will only continue its success by exceeding expectations one flight and one interaction at a time across the thousands of clients we service."

Sentient Jet continues to innovate the jet card model. With the introduction of their new 25-hour jet card in November 2012, Sentient Jet once again set the industry standard in delivering better value, greater features and more benefits, all with guaranteed national service. The SJ25-Hour Card, starting at $123,100, allows clients to purchase 25 hours of flight time on a specific choice of jet size (Light or Mid) and age class (Preferred or Select), offering direct, guaranteed access to some of the highest quality aircraft in the market today. Through its unique SJ25 offering, Sentient Jet Card clients get a rare combination of industry leading service at a tremendous value. The SJ25 Card comes complete with a one-year lock on both hourly rates and fuel surcharge, with the added bonus of 10-15% discounts on hourly pricing for qualifying travel.

Collins concluded: "We are proud to be part of the Directional Aviation Capital family. Kenn has created an inspirational and entrepreneurial vision for this industry that dovetails perfectly with us. Sentient Jet Card provides the same premium service, quality and safety as national fractional providers, only at a significantly better value through our certified network of charter operators. As part of the Directional family, we are well positioned for growth and success in 2013 and beyond."

Sentient Jet is recognized for inventing the jet card approach to private jet travel in 1999 and has built an exceptional reputation over the past 14 years. Sentient Jet also formed the industry's first Independent Safety Advisory board which oversees the Operator, Aircraft and Pilot Certification Process. This proprietary 9-point safety program covers both internal activities as well as those of the operators participating in the Sentient Jet Card program and is recognized throughout the industry as both rigorous and innovative.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation Capital, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. For on-demand individual itineraries the Company also offers the Sentient Jet Charter program. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry's first and only Independent Safety Advisory Board. Sentient Jet's extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit for more information.

About Directional Aviation Capital

Directional Aviation Capital is a private investment firm whose singular focus is private business aviation. Combining strategic aviation ownership, unmatched experience and revolutionary vision, Directional continues to innovate and evolve private aviation. Directional's unique industry experience enables them to quickly understand business aviation companies and provide the financing and operational strategy needed to take advantage of market opportunities.

Sentient Jet
Anton Nicholas, 917-679-8622

KEYWORDS: United States North America Massachusetts


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