WWE® Superstar John Cena® Headlines SXSW 2013 Panel


WWE®Superstar John Cena®Headlines SXSW 2013 Panel

STAMFORD, Conn. & SAN FRANCISCO--(BUSINESS WIRE)-- WWE, (NYS: WWE) a sports entertainment company, and Echo, the first and largest real-time web platform provider, today announced that they will share the strategies behind WWE's award-winning digital programs at SXSW 2013. The panel will feature a candid discussion with WWE Superstar John Cena, the third most followed U.S. athlete on Facebook and Twitter with more than 17 million fans combined, and provide insight into how the 10-time WWE Champion utilizes social media to extend WWE's brand and connect with fans.

WWE recognizes the tremendous opportunity that social media presents to extend storylines, deliver exclusive content and develop new characters, while enabling fans to connect directly with their favorite Superstars and WWE. With more than six hours of domestic weekly programming, 300 live events each year and broadcast in more than 145 countries, WWE is in a unique position to unite the web, mobile, television and live audience experiences under an integrated digital strategy, with the goal of building the ultimate interactive experience for fans.

Last year, WWE launched an unprecedented second screen experience, "WWE Active," on its WWE flagship app, which has been downloaded more than 3.5 million times since its debut. This panel will explore how WWE is leveraging creative, media, technology and talent to become one of the most widely respected and successful brands in social TV.


Saturday, March 9, 11:00am - 12:00pm CST


Sheraton Austin Capitol, 701 East 11th St, Room EFGH


Get Ready to Rumble! How WWE Is Crushing Social TV


With more than 137 million social media fans, WWE ranks among the world's digital leaders. WrestleMania 28 generated 110 worldwide trends and the hashtag #WrestleMania was mentioned more than 610,000 times on the day of the event. Learn how WWE's integrated marketing and content strategy is connecting Superstars directly with its fans, extending storylines and delivering exclusive content and real-time experiences that dominate social television.


Khris Loux, Co-founder and CEO, Echo


John Cena, WWE Superstar and 10-time WWE Champion

Stephanie McMahon, EVP, Creative, WWE

Perkins Miller, EVP, Digital Media, WWE

About WWE

WWE, a publicly traded company (NYS: WWE) , is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYS: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

About Echo

Echo provides the industry's first and largest real-time web platform, enabling the rapid implementation and scale of applications for social TV, social music, social news, social sports, social commerce and social finance. Brands can leverage the Echo platform to transform their static websites and mobile apps into real-time experiences that significantly boost traffic, increase user engagement, and drive more revenue. A leader in the space, Echo currently serves over 1 billion streams per month for brands including ABC, AMC Networks, ESPN, NASDAQ, NBC News, The Washington Post, Universal Music Group, USA Network and WWE. To learn more, visit www.aboutecho.com.

Matthew Altman, 203-352-1177
Eastwick Communications
Jesse Hamlin, 408-470-4874

KEYWORDS: United States North America California Connecticut Texas


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