MWV Introduces Aerosense Aerosol Sprayer
Aerosense™ aerosol sprayer differentiates beauty and personal care products with unique shelf presence and consumer spray experience
RICHMOND, Va.--(BUSINESS WIRE)-- MeadWestvaco Corporation (NYSE: MWV), a global leader in packaging and packaging solutions, today announced the launch of Aerosense™,an ergonomic aerosol sprayer specifically designed for products such as sun care, body spray deodorant and hair spray.
As more beauty care products are implementing ergonomic sprayers, Aerosense™ helps brands distinguish their products from more traditional push-button aerosol sprayers on the shelf by incorporating a trigger actuated sprayer into the design. MWV is introducing the Aerosense™ aerosol sprayer at the PCD Congress and Aerosol & Dispensing Forum in Paris on February 6-7, 2013.
MWV's Aerosense™ features effortless actuation and a continuous, even spray pattern. Additionally, Aerosense™ has a unique locking feature to prevent the sprayer from unexpectedly activating in a bag or suitcase. The design provides a distinctive look and consumers enjoy a comfortable spray experience, ultimately leading to increased brand loyalty.
"MWV has a strong legacy and expertise in aerosol dispensing solutions within the home and garden market. We've leveraged our insights and successes in that space to develop the Aerosense™ aerosol sprayer, which meets the market demand for an easy to use, attractive and distinct design for beauty products," said Andrew Burrett, vice president, strategy and marketing, for MWV Beauty & Personal Care. "This solution will help brands differentiate in the increasingly competitive aerosol space within the beauty care market."
MWV's expertise and understanding of global manufacturing and assembly helps brands bring quality dispensing solutions to market. To learn more, visit mwv.com.
MeadWestvaco Corporation (NYS: MWV) is a global packaging company providing innovative solutions to the world's most admired brands in the healthcare, beauty and personal care, food , beverage, home and garden, tobacco, and agricultural industries. The company also produces specialty chemicals for the automotive, energy, and infrastructure industries and maximizes the value of its land holdings through forestry operations, property development and land sales. MWV's network of 125 facilities and 16,000 employees spans North America, South America, Europe and Asia. The company has been recognized for financial performance and environmental stewardship with a place on the Dow Jones Sustainability World Index every year since 2005. Learn more at www.mwv.com.
Jennifer McMahon, +1 804.444.7925
Jason Thompson, +1 804.444.2556
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