The Rise of Conscious Capitalism

In the following video, Motley Fool analyst Brendan Byrnes sits down with Maynard Webb, author of Rebooting Work: Transform How You Work in the Age of Entrepreneurship.

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Brendan Byrnes: So recently we've seen this idea of conscious capitalism take off. John Mackey the co-CEO of Whole Foods co-wrote a book about it recently. It's kind of more -- you have to have profits obviously but also purpose for employees, also all stakeholders; companies like Southwest Airlines , Nordstrom , Google are starting to practice this. What do you think, how do you think you mesh these ideas in the book with a conscious capitalism, more purpose than just profit? How does that work?

Maynard Webb: Oh, I think that when you can have all of your team working for a higher purpose you do better work. At eBay we weren't just selling goods out of people's garage in the early days, we were helping create a world of entrepreneurship where people could change the way they worked and lived and at LiveOps we weren't just helping people make a little bit of money serving call centers, we were showing people the future of work.

So the more you're anchored on a bigger purpose I actually believe the better work you'll do.

Brendan: All right well Maynard Webb the author of Rebooting Work, thank you so much for your time today.

Maynard: Thank you Brendan, my pleasure!

The article The Rise of Conscious Capitalism originally appeared on Fool.com.

Brendan Byrnes has no position in any stocks mentioned. The Motley Fool recommends eBay, Google, Southwest Airlines, and Whole Foods Market. The Motley Fool owns shares of eBay, Google, and Whole Foods Market. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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