8thBridge Helps eBay's GSI Monetize Social
eBay's GSI Commerce has partnered with social commerce software company 8thBridge to help brands monetize data from more than one billion consumers on the social graph.
By integrating 8thBridge Graphite throughout GSI's webstore technology, marketing services products, and agency services, merchants are now able to track consumers. With powerful analytics, the software integration should help merchants better engage customers and brand advocates, harvest social data insights, and convert social activity into direct and in-direct sales.
According to Wade Gerten, founder and CEO of 8thBridge:
This is a major industry milestone for social commerce and for 8thBridge. GSI is one of the largest providers of omnichannel commerce services in the world. We look forward to working with their team to develop and deliver holistic social commerce strategies.
The article 8thBridge Helps eBay's GSI Monetize Social originally appeared on Fool.com.Fool contributor Kevin Chen has no position in any stocks mentioned. You can follow him at @TMFKang or on Google+. The Motley Fool recommends eBay. The Motley Fool owns shares of eBay. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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