The New York Times Launches News App for BlackBerry 10
App Provides Optimal Reading Experience on New BlackBerry 10 Smartphones
NEW YORK--(BUSINESS WIRE)-- The New York Times (NYTimes.com) today launched a news application for BlackBerry® 10, which delivers the latest news and award-winning journalism of The New York Times, designed and formatted for optimal reading for BlackBerry 10 smartphones.
The new app introduces a refined interface that incorporates native BlackBerry 10 features, such as the intuitive BlackBerry flow as well as a compelling design and layout.
The New York Times app includes more than 25 sections news, information and opinion, videos, slide shows, graphics and blogs. Notable features include offline reading, cross-platform article save, breaking news alerts and a full set of share options for articles and multimedia across social media, e-mail and the popular BlackBerry® Messenger (BBM™) app.
The app offers in-app authentication for subscribers for a streamlined reading experience. Non-subscribers can access the Top News section for free and can purchase digital subscriptions within the app for full access.
Denise Warren, general manager, NYTimes.com and Senior Vice President and Chief Advertising Officer, The New York Times Media Group said, "The native functionality of this new app makes it easy for BlackBerry 10 customers to uncover the layers of content available on NYTimes.com and share that content for a seamless and rich mobile experience."
"We're very excited to have The New York Times bring their news app to the BlackBerry 10 platform at launch," said Martyn Mallick, Vice President of Global Alliances and Business Development at Research In Motion. "The New York Times news app takes advantage of the unique developer conventions and frameworks in BlackBerry 10 to deliver a great app for information-hungry customers with quick and easy navigation and the ability to instantly share with any of your contacts."
The NYTimes app is available on BlackBerry® World™.
As with other New York Times news applications, the Top News section of the app is free. To access all sections of the app, a digital subscription is required. Details and pricing for these plans are available at www.NYTimes.com/Access.
About The New York Times Company
The New York Times Company (NYS: NYT) , a leading global, multimedia news and information company with 2011 revenues of $2.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com and related properties. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news and information.
BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited. RIM is not responsible for any third party products or services.
The New York Times
Linda Zebian, 212-556-7153
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