On Wednesday, Safeway announced a "new" (to them) program, offering discounts on purchases of gas at ExxonMobil -branded gas stations for its own frequent shoppers in the Mid-Atlantic region.
It works like this: When a Safeway shopper buys groceries, certain gift cards, or pharmacy items with a Safeway Club Card, he or she earns loyalty points based on the value of the purchase:
One point per dollar spent on groceries;
One point per dollar spent on "eligible" pharmacy items;
Two points per dollar spent on "qualifying" gift cards
Rack up 100 points, and you earn a $0.10-per-gallon discount when you fill up at an Exxon or Mobil station later on. Restrictions do apply. For example, you cannot use more than 1000 points ($1 per gallon) in a single gas purchase. You cannot buy more than 25 gallons in a single transaction, either, or try to fill up more than one car at the pump.
Nearly point-for-point, the plan imitates a similar discount-gas program initiated by Kroger some years ago. Privately held Marsh supermarkets also has a loyalty program rewarding shoppers with discounts on gas. Likewise supermarket chains Bi-Lo, Giant, Winn-Dixie, and Roundy's all offer similar rewards.
The article Safeway Partners With Exxon to Offer Cheap Gas originally appeared on Fool.com.
Fool contributor Rich Smith has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.