Chipotle Sofritas to Serve Up Tofu
Beginning Feb. 12, Chipotle will test "Sofritas" in seven San Francisco Bay area restaurants. Made from "organic non-GMO" tofu from Oakland, Calif.'s Hodo Soy braised with chipotle chilis, roasted pobalanos, and spices, Chipotle expects the new item to appeal to vegetarians, vegans, and others.
"Sofritas is a very different menu item not just for Chipotle, but for any fast food or fast causal restaurant," said Steve Ells, Chipotle founder, chairman and co-CEO, in a company press release. "It was really conceived with vegetarians and vegans in mind, but it's so delicious that we believe it will have a broad appeal on taste alone."
In the past, Chipotle tested another vegetarian menu item, Garden Blend, but says it was "never fully satisfied with it" and began developing Sofritas. Depending on Bay Area results in the coming months, Chipotle may expand testing into other markets.
The article Chipotle Sofritas to Serve Up Tofu originally appeared on Fool.com.
Fool contributor Kevin Chen has no position in any stocks mentioned. You can follow him at @TMFKang or on Google+. The Motley Fool recommends Chipotle Mexican Grill. The Motley Fool owns shares of Chipotle Mexican Grill. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.
