Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, home beverage carbonation system specialist SodaStream International has received an alarming one-star ranking.
With that in mind, let's take a closer look at SodaStream and see what CAPS investors are saying about the stock right now.
Airport City, Israel
CEO Daniel Birnbaum (since 2007)
Trailing-12-Month Return on Equity
$50.7 million / $0
Sources: S&P Capital IQ and Motley Fool CAPS.
On CAPS, 16% of the 679 members who have rated SodaStream believe the stock will underperform the S&P 500 going forward.
I think the idea is losing its fizz. This is a one-trick pony with a couple different similar competing products. Unless they can get distribution agreements with real name-brand flavors to put main-line syrups in their packaging, I don't see a good differentiator on something that's ultimately a novelty product to begin with.
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The article Why SodaStream Is Ready to Go Flat originally appeared on Fool.com.
Fool contributor Brian Pacampara has no position in any stocks mentioned. The Motley Fool recommends and owns shares of SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.