Trading Places: Facebooks Soars While Apple Struggles


The famous 1983 film "Trading Places" featured two men mystically trading places in a rags-to-riches story. In this video, Fool senior technology analyst Eric Bleeker discusses the sudden "Trading Places" scenario occurring in technology stock during the past six months.

Specifically, Eric notes that Facebook is up 40% after taking a beating in its first few months after IPOing while Apple is down 25% during the same time frame. The momentum effect of the companies can be seen in money manager surveys, where Facebook has moved from a top short pick into being one of the top buys. In that same time, Apple went from a favorite pick to sliding down the best buy list. Beyond that, Wall Street analysts have moved sharply from an opinion of universally buying Apple to a point that Facebook is nearly rated as highly as a buy.

In the end, Eric notes that this situation shows how quickly momentum can shift in technology. However, that also makes keeping a focus on long-term trends that much more difficult for investors as short-term "media noise" vacillates between periods of hype and despondence. In spite of widespread fears around Apple, Eric's sticking with the company at these prices.

After the world's most hyped IPO turned out to be a dunce, most investors probably don't even want to think about shares of Facebook. But there are things every investor needs to know about this company. We've outlined them in our newest premium research report. There's a lot more to Facebook than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

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Eric Bleeker has no position in any stocks mentioned. The Motley Fool recommends Apple and Facebook. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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