The Science Behind How Zillow Wins on Mobile

In the interview below, Spencer Rascoff, CEO of Zillow , discusses what's allowed his company to more effectively monetize mobile users than larger or more resource-rich companies.

In an age where the future of so many tech companies like Google, Facebook, and Pandora will be greatly influenced by their success on mobile, it can be disheartening to see the monetization struggles many companies face on the platform. But Zillow's unique mobile user needs sets the company up for success in a way others can't match.

Perhaps there are lessons here for more established tech companies like Google, which despite gaining an enviable lead with its Android operating system, isn't necessarily reaping huge rewards yet. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource, and you'll receive a bonus year's worth of key updates and expert guidance as news continues to develop.

The article The Science Behind How Zillow Wins on Mobile originally appeared on Fool.com.

Austin Smith owns shares of Zillow and Google. The Motley Fool recommends Facebook, Google, and Zillow. The Motley Fool owns shares of Google and Zillow. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.