The history of Starbucks has been a storied one since the company's beginning, and the latest chapter is shaping up to be an exciting one indeed. The company reported earnings last Thursday, and it looks as if everything is going according to plan for the most part. The holidays appeared to be successful for the company, with limited-edition steel gift cards selling out in six minutes and later on eBay, where $450 cards went for more than $1,000.
We also had news on the much-hyped Verismo brewer, and the recent earnings gave some great insight into how the little brewer sold over the holidays in comparison with Green Mountain Coffee Roasters' Keurig brewers.
In the following video, Motley Fool analyst Blake Bos covers the Verismo launch, looks at the important earnings news investors should be aware of, and highlights where shares are priced at today.
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The article The Starbucks Earnings Breakdown: Forget the Verismo originally appeared on Fool.com.
Blake Bos and Isaac Pino, CPA, have no position in any stocks mentioned. The Motley Fool recommends eBay, Green Mountain Coffee Roasters, and Starbucks and owns shares of eBay and Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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