Why Starbucks Is Poised to Keep Rallying


Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, specialty coffee retailer Starbucks has earned a respected four-star ranking.

With that in mind, let's take a closer look at Starbucks and see what CAPS investors are saying about the stock right now.

Starbucks facts

Headquarters (founded)

Seattle, Wash. (1985)

Market Cap

$40.6 billion



Trailing-12-Month Revenue

$13.7 billion


Founder/Chairman/CEO Howard Schultz

CFO Troy Alstead

Return on Capital (average, past 3 years)



$2.0 billion / $549.6 million

Dividend Yield



Dunkin' Brands


Tim Hortons

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 80% of the 8,205 members who have rated Starbucks believe the stock will outperform the S&P 500 going forward.

Just yesterday, one of those Fools, All-Star ValueOfTime, touched on the company's addictive consumer appeal:

1. Walk into a Starbucks
2. Navigate through the sea of people to the waiting line
3. Order overpriced coffee
4. Drink coffee
5. Repeat

People follow these steps daily. It seems crazy but Starbucks has the image, the taste and the environment for explosive growth. I can't bet against a company that thrives the way [Starbucks] does.

If you want market-thumping returns, you need to put together the best portfolio you can. Of course, despite a strong four-star rating, Starbucks may not be your top choice.

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The article Why Starbucks Is Poised to Keep Rallying originally appeared on Fool.com.

Fool contributor Brian Pacampara has no position in any stocks mentioned. The Motley Fool recommends and owns shares of McDonald's and Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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