Paramount and Healthways Partner to Offer SilverSneakers® Fitness Program Through 2015


Paramount and Healthways Partner to Offer SilverSneakers®Fitness Program Through 2015

Agreement Provides Access to Nation's Leading Fitness Program for Older Adults

MAUMEE, Ohio--(BUSINESS WIRE)-- As part of its mission to improve the health and well-being of its members, Paramount today announced a three-year partnership with well-being improvement leader Healthways (NAS: HWAY) to offer the award-winning SilverSneakers® Fitness Program to all Paramount Elite Medicare Advantage plan members in Ohio and Michigan beginning Jan. 1, 2013. SilverSneakers is the nation's leading exercise program designed to keep older adults active and healthy.

"We are pleased to offer SilverSneakers as this service is in the best interest of our members and is consistent with our mission of keeping members healthy," said Mark Moser, Vice President of Marketing for Paramount.

Using proven methodologies based upon more than 16 years of science and outcomes, the SilverSneakers Fitness Program increases physical activity in older adults, resulting in higher well-being and lower healthcare costs. Physical activity can reduce the risk of certain chronic diseases, may relieve symptoms of depression, helps to maintain independent living, and enhances overall quality of life.

Strength training is recommended as part of a comprehensive physical activity program among older adults and may help to improve balance and decrease risk of falls,1 and SilverSneakers engages participants in more frequent strength training and aerobic and flexibility exercises. The program provides access to a variety of venues and programming designed specifically for older adults that incorporates physical fitness and social experiences.

"By offering the SilverSneakers Fitness program to their Paramount Elite Medicare Advantage enrollees, Paramount is demonstrating its commitment to enhancing member health and well-being," said Ben R. Leedle, Jr., Healthways President and Chief Executive Officer. "SilverSneakers is a time-tested, proven program that provides a unique combination of exercise and social support, and Healthways is proud to partner with Paramount in implementing the program."

The SilverSneakers Fitness Program was founded in 1993 and is available to more than 10 million eligible members. The Healthways fitness center network offers convenient access to more than 15,000 participating fitness and wellness facilities nationwide.

About Paramount

Established in 1988, Paramount is a locally owned insurance company located in Maumee, Ohio serving NW Ohio and SE Michigan. Its mission is to improve individuals' health and well-being through various initiatives such as covered preventive services, web-based member tools, health risk assessments, the Steps2Health disease management programs health fairs and more.

Paramount offers insurance to both large and small groups It maintains accreditation by the NCQA - the National Committee for Quality Assurance - for its Ohio HMO, Elite and Advantage products. Paramount is part of ProMedica, which is ranked the second most integrated health system in the United States and No. 1 in the Midwest. For more information, visit

About Healthways

Healthways (NAS: HWAY) is the largest independent global provider of well-being improvement solutions. Dedicated to creating a healthier world one person at a time, the Company uses the science of behavior change to produce and measure positive change in well-being for our customers, which include employers, integrated health systems, hospitals, physicians, health plans, communities and government entities. We provide highly specific and personalized support for each individual and their team of experts to optimize each participant's health and productivity and to reduce health-related costs. Results are achieved by addressing longitudinal health risks and care needs of everyone in a given population. The Company has scaled its proprietary technology infrastructure and delivery capabilities developed over 30 years and now serves approximately 40 million people on four continents. Learn more at or

1 Federal Interagency Forum on Aging-Related Statistics. Older Americans 2012: Key Indicators of Well-Being. Washington, DC: U.S. Government Printing Office. June 2012.

Photos/Multimedia Gallery Available:

Chip Wochomurka, 615-614-4493
Paramount Health Care
Mark Moser, V.P Marketing, 419-887-2809

KEYWORDS: United States North America Michigan Ohio


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