Dell Unveils Global BYOD Survey Results: Embrace BYOD or Be Left Behind


Dell Unveils Global BYOD Survey Results: Embrace BYOD or Be Left Behind

  • Singapore leads the list in putting users first, followed by U.K., Australia, France and Italy; United States ranks lowest in the management of users as more important than devices.

  • Nearly three-quartersof organizations deploying user-focused BYOD report improvements in employee productivity, customer response times and work processes.

  • Survey results prove as BYOD strategies mature and companies move beyond just managing devices to focus on users and applications, they reap bigger rewards and experience fewer setbacks.

ROUND ROCK, Texas--(BUSINESS WIRE)-- Today Dell Quest Software announced the results of a global survey of IT executives to gauge the level of organizational maturity with existing Bring Your Own Device (BYOD) strategies, along with realized and anticipated benefits and problems. The findings conclude that approximately 70% of companies believe BYOD can improve their work processes and help them work better in the future, while an estimated 59% believe they would be at a competitive disadvantage without BYOD.

According to a survey of nearly 1,500 IT decision makers across the United States, United Kingdom, France, Germany, Spain, Italy, Australia, Singapore, India, and the Beijing region, organizations are optimistic about the potential corporate gains of BYOD, reporting they would be at a competitive disadvantage without it. Some of the key findings include:

  • An estimated three quarters of those polled stated that BYOD can only deliver massive benefits if the specific needs and rights of each user are understood; while only an estimated 17% of organizations encourage BYOD and who actively manage any device employees wish to use — showing they really understand the need to empower employees.

  • On average, survey respondents identified four personal gains for their employees, including more flexible working hours, along with the ability to foster creativity, speed innovation, and facilitate teamwork/collaboration.

Roger Bjork, director, Enterprise Mobility Solutions, Dell Software Group

"We're seeing dramatic changes in the way users interact with technology on their personal devices and the critical role BYOD plays in transforming business and IT culture. This global survey confirms what we have long suspected—companies that embrace a user-focused approach to BYOD may reap the biggest rewards, face the fewest obstacles and deliver real and immediate value in terms of greater efficiency, productivity and competitive advantage. Those slow to support BYOD or constrained by a device-centric approach may deal with greater challenges, including the risk of being left behind from a competitive standpoint."

Embracing BYOD Can Lead to Greater Gains, Fewer Setbacks

  • According to the survey results, companies with mature BYOD programs are most likely to achieve the most benefits; Beijing was the most optimistic in reporting potential gains.

  • Organizations that consider applications part of a robust BYOD strategy are more likely to link and manage devices per user, clearly define roles for their user community in one central database, track and support each user's level of mobility, and deliver applications to users based on their role within the company.

  • A user-centric strategy can have a significant and positive impact reaping rewards for companies in data management and security, as well as employee productivity and customer satisfaction. Approximately 74% experienced improved employee productivity while an estimated 70% saw faster customer response times.

  • Companies who embraced BYOD programs experienced improved employee productivity, faster customer response times and improved operational efficiencies.

  • Companies with well-established BYOD policies are the least likely to experience any kind of setbacks, with over a quarter of this group experiencing none at all.

  • Over half of respondents state that BYOD has completely changed their IT culture (approximately 56%) and/or business culture (approximately 54%) in their organization.

How Worldwide BYOD Stacks up

  • The U.S., Beijing region and Australia represent the top three countries that encourage BYOD by actively managing and supporting any device that users want to bring into the corporate environment; France, Germany and the U.K. are the bottom three in providing this level of support.

  • The two technology areas most commonly implemented first for BYOD are desktop virtualization and mobile device management (MDM). France, Germany, Spain, Italy, and Australia implemented desktop virtualization first, while Singapore, India, Beijing, the U.K., and U.S. started with MDM.

  • In India and Beijing,all the organizations polled plan to, or already offer some support for personal devices.

  • Only an estimated 19% in Germany said users would be required to purchase a support program for all personal devices—the only country lower than this is the U.K. However, around three in ten organizations in Germany state that their employees will not be required to adhere to any regulations when it comes to devices in their BYOD policy.

  • Beijing, India and France were the top three countries to report that any BYOD support policies would require employees to ready their own devices for corporate use.

Marist College Ashgrove Gives BYOD High Marks for Increasing Student Learning, Reducing IT Costs

  • Marist College Ashgrove, an independent, Catholic boarding and day college for boys from grades 5-12, was founded in 1940 to promote academic achievement and lifelong learning. The Queensland, Australia-based school relies on innovative technologies to ensure its 2,000 students, faculty and staff have access to the latest educational applications and systems.

  • An early adopter of VMware to virtualize its server environment, Marist also was quick to deploy Dell vWorkspace desktop virtualization to reduce administration and infrastructure costs, while facilitating anytime, anywhere access to curriculum.

  • More recently, Marist added Dell vWorkspace - MokaFive Suite to fuel an innovative BYOD program enabling students to purchase recommended laptops and tablets for use anywhere across its 20-building campus, or at home. Centralized, policy-driven management lets Marist's IT team easily and securely deliver, control and support all types of devices including PCs, Macs, iPads, other tablet PCs, smartphones, and thin clients, even when users are often offline.

  • "BYOD can ensure educational excellence by making it easy for each student to communicate with teachers, collaborate with peers and complete coursework based on their own needs," said John Lee, information technology supervisor at Marist College Ashgrove. "Dell Software's mobility solutions have produced massive administrative savings ─ we can provision and manage secure application access in minutes instead of hours, which requires half the staff and much less IT infrastructure at a tenth of the cost of other BYOD similar solutions."

Supporting Quotes:

  • Carol Fawcett, chief information officer, Dell Software Group

"In my previous role as CIO of Quest Software, our IT empowered nearly 4,000 employees across 60 offices in 23 countries to use their preferred mobile devices whether they were phones, tablets, or non-standard laptops to do their jobs. Instead of worrying about their devices, we focused on enabling access to the apps and data needed by the appropriate individuals regardless of device. We found this approach allowed us to be much more strategic and enabled us to focus on our biggest BYOD problems: security, access rights and data leakage. The results of this latest BYOD survey reinforce the importance of putting users first in order to develop the most effective policies and turn BYOD into a long-term, sustainable business benefit."

Dell's broad systems management portfolio of PC, server, and thin client management now encompasses mobile device management and helps IT organizations securely embrace the consumerization of IT and BYOD demands, while delivering fast and efficient results designed to maximize workforce productivity. Offering user-focused management for BYOD, Dell Quest enables organizations to implement a short and long term mobile strategy by helping them to assess, manage and support the entire dynamic user environment. For more information on Dell's extended portfolio of mobile solutions including Dell Wyse Cloud Client Manager, Dell Desktop Virtualization Solutions, Dell KACE K3000, and Dell SonicWALL, visit

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About the research:

Dell Software acquisition Quest Software originally commissioned independent research agency Vanson Bourne to conduct the survey. Vanson Bourne interviewed 1485 senior IT decision makers across: the U.S., U.K., France, Germany, India, Spain, Italy, Australia, Singapore and Beijing. Both the private and public sectors were interviewed with a specific focus on: financial services; manufacturing; retail, distribution and transport; healthcare and education. Interviews took place from the 18th September-18th October 2012.

About Dell

Dell Inc. (NAS: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit

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Quest and Quest Software are trademarks or registered trademarks of Quest Software in the United States and certain other countries. All other names mentioned herein may be trademarks of their respective owners.

Dell Software
Jennifer Bernas, 949-754-8241

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