Amazon Introduces Another New Service for Game Developers: In-App Purchasing for Mac, PC and Web-bas


Amazon Introduces Another New Service for Game Developers: In-App Purchasing for Mac, PC and Web-based Games

Mac, PC and Web-based game developers can now increase reach and monetization by offering customers the ability to use their Amazon account to make in-app purchases of virtual goods and currencies

Amazon's In-App Purchasing for Mac, PC and Web-based games joins a family of Amazon services that help developers move more quickly, increase engagement, sell more content and reach new customers

SEATTLE--(BUSINESS WIRE)-- (NAS: AMZN) —Further expanding its multi-platform, end-to-end offering for game developers, Amazon today announced a new In-App Purchasing service that enables developers to let customers use their Amazon accounts to purchase virtual goods and currencies from within Mac, PC and Web-based games. With today's announcement, Amazon now provides In-App Purchasing services for Mac, PC and Web, Android and Kindle Fire developers, enabling them to offer Amazon's millions of customers a convenient, trusted and secure buying experience. To get started developers can visit:

Benefits for developers with Amazon's new In-App Purchasing for Mac, PC and Web-based games include:

  • Customers can use any credit card, gift certificate or promotional credit associated with their current Amazon account to purchase in-app items—making it simple and low friction for customers to purchase content and leading to higher sales and increased conversion.

  • Developers automatically have access to Amazon's proven fraud detection technology, thereby reducing their exposure to fraud.

  • All transactions are supported by Amazon's world-class, top-rated Customer Service to provide customers with the very best purchasing experience.

  • To help developers with game discovery and marketing, in-app items will automatically be available on, and in-app purchases can show up on best seller lists, recommendations and merchandising campaigns, helping customers discover new games and items, while adding another point of engagement for existing players.

"We're passionate about making game developers successful, and we'll continue to build services that make monetization easier and remove undifferentiated heavy lifting from developers," said Mike Frazzini, Director Amazon Games. "Game developers build games that are used across multiple platforms and mediums. In-App Purchasing for Mac, PC and Web-based games is our latest service that helps game developers grow their business and increase their customer-base. For years, Amazon has focused on making the online shopping experience as frictionless as possible, and we are excited to share this expertise and technology so that game developers can offer customers this same great experience."

In-App Purchasing for Mac, PC and Web-based games is a part of a larger family of end-to-end services for game developers. From Amazon Web Services (AWS) building blocks like Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), and Amazon Dynamo DB used for backend infrastructure, to services like Game Circle (which includes capabilities like Achievements, Leaderboards, Friends, and Whispersync for Games across devices) that enable developers to create more engaging gaming experiences, to services like A/B Testing and Game Connect (which lets developers marry the ease and security of shopping on Amazon with the convenience of having virtual goods delivered directly to customers' game accounts), to providing distribution to millions of Amazon customers via the Amazon Appstore for Android and the Digital Games Store on, Amazon provides the most complete platform for game developers.

"We were excited to work with Amazon on integrating In-App Purchasing into Forsaken Planet," said David Sterling, Vice President of Sony DADC's LOOT Entertainment. "Giving gamers the option to buy in-game goods using their Amazon account makes it easier for them to get what they want without ever having to leave the game environment."

"We love that Amazon will allow players of FreeFall Tournament to buy virtual items using the same login credentials and payment information they already have on file with We think it will help minimize buying friction," said Chris Scholz, CEO of Free Range Games. "We also feel good knowing Amazon is very trusted and secure, and we think it will give our players the same degree of confidence that they have when purchasing any other item on"

"When we discovered that Amazon was offering In-App Purchasing for PC, Mac and Web-based games, we were eager to participate. Amazon has worked closely with our publishing platform team and gone the extra mile to make sure our implementation will be fast and easy for our upcoming action-RPG game KingsRoad," said Mark Spenner, GM, Rumble Entertainment. "Amazon's In-App Purchasing creates an opportunity for increased discoverability, and we are excited that our in-game items will be offered to the very large Amazon customer base."

About Digital Games Store for PC, Mac and Web-based Games

The Amazon Digital Games store offers customers more than 3,000 games including free-to-play and massively multiplayer online games, and makes it easy for developers to distribute their Mac, PC and Web-based games. Developers can visit the Getting Started Page to find out more information.

About Amazon Appstore for Kindle Fire and Android

The Amazon Appstore for Android is where customers can find, discover and buy tens of thousands of apps and games using Amazon's convenient and trusted shopping features, including personalized recommendations, customer reviews and best seller lists. Amazon Appstore has a broad selection of paid and free apps and games, including established best sellers and new apps from top-tier brands. To learn more, developers can visit the Mobile App Distribution Portal at

About, Inc. (NAS: AMZN) , a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7" and 8.9". The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings., Inc.
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