More than any other entertainment company, big franchises mean big money for Walt Disney .
The House of Mouse is the world's most prodigious licensor, with images responsible for $37.5 billion in merchandise sales in 2011, according to rankings data compiled by License Global! magazine. Newly acquired Lucasfilm ranks 15th at about $3 billion.
While Disney makes plenty of money selling images in other media and outlets, no opportunity looms so big as bringing branded merchandise into its own stores. Think of Lucasfilm's recent deal to create a version of Rovio's Angry Birds game based on Star Wars. Hasbro is already selling toys tailored to the concept.
Toys and games based on Marvel Comics characters offer a similar opportunity, especially now, with Iron Man 3 set to open in theaters in May. Will Disney take advantage? Fool contributor Tim Beyers answers this question and more in the following video. Please watch and then weigh in using the comments box below.
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It's easy to forget that Walt Disney is more than just the House of the Mouse. True, Disney amusement parks around the world hosted more than 121 million guests in 2011. But from its vast catalog of characters to its monster collection of media networks, much of Disney's allure for investors lies in its diversity, and The Motley Fool's new premium research report lays out the case for investing in Disney today. This report includes the key items investors must watch as well as the opportunities and threats the company faces going forward. We're also providing a full year of regular analyst updates as news develops, so don't miss out -- simply click here now to claim your copy today.
The article The 1 Thing Disney Investors Need to Watch in 2013 originally appeared on Fool.com.
Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakersstock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Walt Disney at the time of publication. Check out Tim's Web home and portfolio holdings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool owns shares of Walt Disney. Motley Fool newsletter services have recommended buying shares of Walt Disney and Hasbro. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.The Motley Fool has a disclosure policy.