3 Reasons to Sell J.C. Penney

In the following video, Fool analysts Jeremy Bowman and Isaac Pino examine the bear thesis behind J.C. Penney. CEO Ron Johnson's highly vaunted rebranding strategy has thus far mainly driven customers away. The retailer has gone cash flow-negative, and it may be undone by a crushing debt burden. What's more, the company is heavily in mall real estate that appears to be turning into an albatross in the age of online shopping.

J.C. Penney has been a train wreck whose comeback always seems just around the next earnings corner, but people are beginning to doubt if CEO Ron Johnson can weave the same magic that he did at Apple. For investors wondering whether J.C. Penney is a buy today, you're invited to claim a copy of The Motley Fool's new must-read report on the company. Learn everything you need to know about Penney's turnaround -- or lack thereof -- and as a bonus, you'll receive a full year of expert guidance and updates as key news develops. Simply click here now for instant access.

The article 3 Reasons to Sell J.C. Penney originally appeared on Fool.com.

Isaac Pino has no position in any stocks mentioned. Jeremy Bowman owns shares of Apple. The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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