Verlasso® Smoked Salmon by Blue Hill Bay® Smoked Seafood to Debut at 2013 Fancy Food Show

Verlasso® Smoked Salmon by Blue Hill Bay® Smoked Seafood to Debut at 2013 Fancy Food Show

All-Natural Smoked Salmon is Now Available for Retail and Food Service Industry Purchase Through Exclusive Partnership with Acme Smoked Fish Corporation

MIAMI--(BUSINESS WIRE)-- Verlasso®, the world's first provider of harmoniously raised fish, and Acme Smoked Fish Corporation, a Brooklyn, N.Y.-based producer and distributor of smoked fish, will unveil Verlasso Smoked Salmon during the 2013 Fancy Food Show, Jan. 20-22, 2013 at the Moscone Center in San Francisco. The new product will be available to retail and food industry seafood purveyors through Acme's premium, all-natural Blue Hill Bay® Smoked Seafood brand. Show attendees can sample and learn more about Verlasso Smoked Salmon at the Acme booth #883.

"Verlasso Smoked Salmon gives our retail and food industry partners an all-natural, preservative-free and sustainable smoked salmon choice that focuses on continually improving salmon farming for both our health and the environment," said Gabriel Viteri, vice president of strategy and business development for Acme Smoked Fish Corporation. "Purchasers of these naturally cured and smoked salmon selections will get the benefit of Blue Hill Bay's time-tested technique that results in delicious fish that can be enjoyed during any meal and a variety of different recipes."

Verlasso's Harmoniously Raised difference creates a better environment for fish to grow into great-tasting salmon with a shimmery quality, full fins and bright eyes. A critical aspect of the Verlasso approach protects ocean biodiversity through an innovative solution to the depletion of our world's fisheries. Specifically, Verlasso lowers the "fish in, fish out" ratio of the salmon's diet - the pounds of wild caught feeder fish needed to produce one pound of salmon - from the industry standard of 4:1 for fish oil and fish meal to 1:1 without compromising healthy levels of Omega-3s in the salmon's diet.

"We provide conscientious consumers who care about delicious, healthy, sustainably-raised seafood with salmon that is raised harmoniously, and our partnership with Acme offers seafood enthusiasts choices beyond our already-available Verlasso whole fish and fillets," said Alfonso Marquez de la Plata, CEO of AquaChile. "Acme's Blue Hill Bay brand is widely recognized as a leader in all-natural smoked seafood, and we're proud to offer Verlasso Smoked Salmon to retailers and the food industry under the respected Blue Hill Bay name."

Verlasso and Acme collaborated to create right-sized smoked salmon options for grocery stores, delis, gourmet and specialty stores, and select catalogue and online gourmet retailers, including:

• Ready-to-eat, 3-ounce package - Perfect for home cooks, this pre-sliced smoked salmon is packaged to highlight the commitments Verlasso has made to sustainable seafood, including: progress, health, balance, and vitality.

• Bulk package of smoked salmon - Available in sizes ranging from 2 to 3 pounds, this option is perfect for delis and prepared foods sections of grocery stores, caterers, restaurants and other providers in the food service industry who are interested in offering their customers salmon that tastes delicious and is raised in harmony with nature.

Each Verlasso Smoked Salmon product comes in Blue Hill Bay's new packaging, which uses 30 percent less plastic and reaffirms Blue Hill Bay's commitment to protecting the environment and the fish we love. Blue Hill Bay's processing methods also preserve the high Omega-3 content of Verlasso salmon - a result of the innovative farming methods and harmonious approach Verlasso takes to raise high-quality, healthy salmon.

In addition to offering Verlasso Smoked Salmon, Acme and Verlasso plan to partner to educate customers and consumers on the many delicious ways smoked salmon can be enjoyed. The Verlasso website will feature a variety of smoked salmon recipes, like Verlasso Smoked Salmon and Potato Gratin, product details and videos. Both brands will also feature tips on their social channels, providing fun and quick content to excite customers and drive sales. To learn more about Verlasso and Acme, visit http://vimeo.com/verlasso/vision and http://acmesmokedfish.com/media/videos/essence-acme-smoked-fish.

To learn more or to place an order for Verlasso Smoked Salmon by Blue Hill Bay, contact Buzz Billik at bbillik@acmesmokedfish.com or 718-383-8585. For more information about Verlasso harmoniously raised salmon, for sales inquiries and to find additional locations where Verlasso can be purchased, visit www.verlasso.com. Or, join the conversation on the Verlasso blog, on Facebook, or follow us on Twitter @VerlassoSalmon.

About Verlasso

Verlasso® is committed to continuous improvement in its aquaculture practices, working in concert with some of the world's leading thinkers to sustain people, fish and the planet. Verlasso's harmoniously raised salmon was awarded the SeaWeb Innovation Award in 2012, recognized by Seafood International magazine as a "Best New Food of 2011," and as a "Top Food Trend of 2012" by Specialty Food magazine.

Verlasso is a brand and trademark of AquaChile. AquaChile and DuPont formed a collaboration that will blend the collective innovation and aquaculture expertise of the companies to identify how to raise fish sustainably to provide nutritious protein for a growing population.

About Acme Smoked Fish Corporation

The Acme Smoked Fish Corporation began in the early 1900's and continues to be family owned and operated. The company is recognized for its vast and premium assortment of smoked seafood and herring varieties in the US retail and foodservice markets. Based in Brooklyn, N.Y., the company and its widely recognized family of brands are committed to providing superior quality products. The company's Blue Hill Bay brand is known for its delicious all-natural and preservative-free seafood products. Ruby Bay® is renowned for its innovative variety of smoked seafood products. Acme-branded products have become synonymous with tradition and quality. Acme Smoked Fish brands are widely distributed throughout the United States via leading supermarkets, delis, gourmet and specialty stores, warehouse clubs, and anonymously served in the finest appetizing stores and restaurants. Visit www.acmesmokedfish.com for more information.

Verlasso
Maribel Rivera, 302-695-4658
maribel@verlasso.com

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