Ford's Big Debut and a Flood of Warning Signs

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On this day in economic and financial history...

In the history of American markets, a few IPOs have stood out from the rest. Facebook became the largest IPO of all time in its 2012 debut. Before that, Apple stunned the Street in 1980 with a billion-plus first-day market cap. But it was Ford , which first went public on Jan. 17, 1956, that created one of the most intense days of IPO trading ever seen in pre-computing days. In a rare afternoon debut, 10.2 million shares of Ford stock were made available on the open market at a price of $64.50 per share. It was, at the time, the largest common-stock sale in history.

By the close of trading on the New York exchange, shares were valued at $70.50 apiece. With a total of 53,461,470 shares outstanding at the time -- most held by the nonprofit Ford Foundation, which was the only party to put up shares for the IPO -- the company was worth $3.8 billion on its first public day, or about $32 billion when adjusted for inflation. The company's annual dividend at the time was 3.7%, which in 1955 amounted to a 41% payout ratio.


From its IPO day to its 50-year IPO anniversary, Ford's market cap grew by only 300%, which equals an annualized growth rate of just 2.8%. The Dow Jones Industrial Average , by comparison, grew at an annualized rate of 6.5%. This isn't a fair investment comparison, however, as Ford has undergone multiple splits and two spinoffs since its IPO. The dividends Ford has paid nearly every year since 1956 have also offered ample opportunity for reinvestment. In the 50 years following Ford's IPO, a single share earned $673.45 in total dividends, with all splits taken into account.

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War profiteering
The Dow loves a good war. On Jan. 17, 1991, the Dow leapt over 4.5% with a 115-point gain as aerial bombardment began for Operation Desert Storm in Iraq. It was at the time the second-largest point gain in the Dow's history since a rebound that followed Black Monday in 1987. The New York exchanges were on high alert to the possibility of terrorist retaliation, and police barred visitors from the trading floors.

The Dow went on to gain another 10% from its closing price on Jan. 17 by the time Operation Desert Storm concluded at the end of February. The market continued to soar after the war was over, despite a brief recession that didn't end until the spring of 1991. By the next time the United States invaded Iraq in 2003, the Dow had tripled in value despite a significant decline following the end of the dot-com bubble.

Pfizer steps up
On Jan. 17, 1944, Pfizer graduated from the over-the-counter exchanges it had traded on for two years when it joined the New York Stock Exchange. That quarter, its net income was $443,100 on $5.2 million in sales. Six decades later, Pfizer had grown into a pharmaceutical colossus with $2.3 billion in quarterly net income on $12.5 billion in revenue -- a 52,000% increase on the bottom line and a 24,000% increase on the top, respectively.

Trouble's a-brewing
Jan. 17, 2008 saw several recession warnings splash across the pages of major news outlets. Reuters reported that the Philadelphia Federal Reserve's Mid-Atlantic manufacturing index had plunged to a negative level lower than any seen since October 2001. New York Times economics blogger Floyd Norris highlighted the crash of the Baltic Dry Index, which had tanked 37% since the previous November, and the Bloomberg Dry Ships Index, which was down 30% in just half a month. DryShips had already lost 32% of its value since the start of 2008, and housing starts had fallen at the steepest rate in 27 years to the weakest level seen since May of 1991.

Fed Chairman Ben Bernanke attempted to get out in front of the danger by urging the House Budget Committee to enact a fiscal-stimulus package, which reinforced former Treasury Secretary Larry Summers' call for up to $150 billion in stimulus two days earlier.

Since the beginning of that year, a steep drop in many bank stocks had begun to pick up steam after Citigroup and Merrill Lynch both reported huge quarterly losses on bad mortgage bets. Bernanke had estimated subprime losses to be in the $100 billion range, but he warned that it could end up higher. By this point, the Fed had already cut the funds rate three times since September and had loaned banks $70 billion in the previous month via multiple auctions.

The recession turned out to be worse than most had expected. By the end of 2008 the Dow had lost 34% of its value, and many other stocks in weakened sectors had been devastated. Citi had fallen 77% and DryShips 86%, and by midyear more than 9% of all American mortgages were either delinquent or in foreclosure, a figure that would near 15% the following year. The Dow recovered to early 2008 levels by 2011, but banking and shipping stocks remain in a much weaker state than they were in on Jan. 17, 2008.

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The article Ford's Big Debut and a Flood of Warning Signs originally appeared on Fool.com.

Fool contributor Alex Planes holds no financial position in any company mentioned here. Add him on Google+ or follow him on Twitter @TMFBiggles for more news and insights.The Motley Fool recommends Apple, Facebook, Ford, and NYSE Euronext. The Motley Fool owns shares of Apple, Citigroup Inc , Facebook, and Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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