Why Buy Pandora? 3 Reasons


In the following video, Jeremy Bowman shares his insights with Isaac Pino regarding why investors should buy Pandora.

First, Pandora represents a disruptive innovation with great growth potential in smartphone and automotive devices. Pandora also helps listeners find new music they may like, not unlike a Google search algorithm. After seeing its stock rise after its IPO, Pandora has now dropped to a more attractive price.

Second, the Internet Radio Fairness Act, if passed, should improve Pandora's profit margins. Currently, Sirius XM Radio pays royalties of about 8%, while Pandora pays about twice that amount. Passage of the bill will lower Pandora's rate and help the company compete with Sirius and other Internet radio services.

Third, Pandora has yet to establish itself in the international market. While it has just begun in Australia and New Zealand, other markets, notably Europe, remain untouched. If it can grow, Pandora potentially could allow members to access their favorite music anywhere in the world using common consumer or automotive products.

Pandora has won millions of devotees among music fans but few supporters on Wall Street. The online jukebox has put up dramatic growth numbers in its listenership and seems to be redefining the way we consume music, a transformation that's only likely to grow. But high royalty rates and competition from all corners threatens to silence this upstart before it ever grabs the microphone. Can Pandora translate success with its listeners into a prosperous business model that will deliver for investors? Learn about the key opportunities and potential pitfalls facing the upstart radio streamer in The Motley Fool's new premium research report. Not only will you get the kind of insight normally found from high-priced Wall Street brokerages, but you'll also receive a year's worth of free updates. All you have to do is click here now to activate your subscription to this invaluable investor's resource.

The article Why Buy Pandora? 3 Reasons originally appeared on Fool.com.

Isaac Pino and Jeremy Bowman have no position in any stocks mentioned. The Motley Fool recommends Facebook and Google and owns shares of Facebook and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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