Latin GRAMMY® Awards to Utilize YANGAROO Awards' Digital Solution
Latin GRAMMY®Awards to Utilize YANGAROO Awards' Digital Solution
Patented Technology Platform to Power Submissions and Listening Function for The Latin Recording Academy®Voting Members
TORONTO--(BUSINESS WIRE)-- YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media management company, and The Latin Recording Academy® have entered into a multi-year agreement to digitize the process of Latin GRAMMY Awards submissions and provide its international membership the ability to listen to music considered for the world's premier Latin music award.
A web-based digital solution, YANGAROO Awards, which is powered by YANGAROO's Digital Media Distribution System (DMDS) platform, is an end-to-end solution that instantly and securely connects artists, judges, event organizers, and auditors. It streamlines every element of award show management, including nominations, committee review, voting, results tabulation, and auditing.
YANGAROO Awards has quickly emerged as the industry standard for awards shows voting in North America, being employed similarly by The Recording Academy®; — GRAMMYAwards, The MTV Video Music Awards (VMAs), The MTV Movie Awards, BET Awards, The Academy of Country Music Awards, and The JUNO Awards, among many others.
The first of its kind, the partnership will connect the U.S. and the international Latino music community as they submit product for Latin GRAMMY consideration. Through a secure digital system YANGAROO Awards will be utilized by the voting membership to stream online nominated music. Product that is under consideration will first be digitally submitted, then it will be securely distributed to the voting members of The Latin Recording Academy in the U.S. and throughout 35 countries around the world.
"The Latin Recording Academy is pleased to partner with industry leader YANGAROO for the opportunity to deploy its cutting-edge technology for the Latin GRAMMY Awards," said Gabriel Abaroa President/CEO of The Latin Recording Academy. "We are confident that our members, internationally based, will find this digital technology helpful and efficient as they go through the awards process."
"The Latin GRAMMY Awards are one of the world's preeminent awards shows and we're honored that they have chosen the YANGAROO Awards solution," said Cliff Hunt, Vice Chairman and COO, YANGAROO Inc. "The Latin music community is large, vibrant, and growing, and we look forward to a long and successful partnership."
Broadcast on the Univision Network and reaching more than 100 countries, the Latin GRAMMY Awards is one of the network's most-watched live events, annually ranking as its highest-rated special. The 12th Annual Latin GRAMMY Awards telecast was watched by 11.1 million viewers in the U.S. who tuned in to all or part of the live three-hour program. It also generated more than 25 million impressions on Twitter throughout the evening.
About The Latin Recording Academy:
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.latingrammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/latingrammys, and a Facebook fan at www.facebook.com/latingrammys.
About YANGAROO:
YANGAROO is a company dedicated to digital media management. YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital cloud based solution focused on the music and advertising industries. The DMDS solution provides more accountable, effective, and far less costly digital management of broadcast quality media via the Internet. It replaces the physical, satellite and closed network distribution and management of audio and video content, for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients. The YANGAROO Awards platform powers many of North America's major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF. For further information, please contact Gary Moss at 416-534-0607 ext.111 or visit www.yangaroo.com. Follow us on Twitter at www.twitter.com/yangaroodmds or on Facebook at www.facebook.com/yangaroodmds.
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
DKC Public Relations, Marketing, & Government Affairs
Nadine Pena, 212-981-5105
nadine_pena@dkcnews.com
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