J.C. Penney has been on a roller-coaster ride of sorts since Ron Johnson took the helm. While the grand revamp plan could pay off, it's not without its risks. In the video below, we take a look at the key challenges with the retailer's rebranding as well as other potential pitfalls such as its crushing debt burden.
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The article J.C. Penney's Biggest Risks originally appeared on Fool.com.
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