Blue Calypso, Inc. Appoints Monument Capital Group Managing Director Andrew Malloy to Board of Direc

Blue Calypso, Inc. Appoints Monument Capital Group Managing Director Andrew Malloyto Board of Directors

DALLAS--(BUSINESS WIRE)-- Blue Calypso, Inc. (OTCBB: BCYP), a leader in digital word-of-mouth marketing, announced today that the company has appointed Andrew Malloy, managing director of Monument Capital Group LLC and head of the Denver, Colorado office, to its Board of Directors.

"With decades of experience in the financial industry, entrepreneurial expertise and knowledge of the technology sector, Andrew is an excellent addition to our Board of Directors," said Bill Ogle, CEO, Blue Calypso. "We know his professional background, as well as his personal passion for the digital space will bring great things to Blue Calypso - helping our brand continue its growth and achieve new successes."

In addition to his proficiency in leading teams, Andrew has extensive experience in alternative investments, the family office and wealth management industries. Prior to Monument Capital Group, Andrew served as a Managing Principal of both New York-based Massey Quick & Co. as well as Boston-based Shepherd Kaplan LLC. Andrew was also an initial investor in, and the Director of Business Strategy and Development for start-up WisdomTree Asset Management, Inc., which went on to develop an industry-first fundamentally weighted index. Additionally, Andrew was the CIO and a principal shareholder for 10 years at one of the country's largest multi-family offices, New York-based TAG Associates, Ltd. Andrew has been a frequent speaker and author on the topic of alternative investments and the wealth management industry.

About Blue Calypso, Inc.

Blue Calypso is the leader in digital word-of-mouth marketing and advertising. With Blue Calypso's patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.

Investor Relations:
Blue Calypso, Inc.
David Polster - CFO
Office: 972-695-4776, ext. 528
or
Media Inquiries:
Signal Rock Communications
Monica Rohleder
Office: 847-606-1973

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