Avery Dennison Announces Partnership with WGSN
New Partnership Brings Together the Best in Fashion Trends to Provide Designers and Brands with Critical Cutting-Edge Insights for Enhanced Apparel Brand Embellishments, Labeling, and Packaging
FRAMINGHAM, Mass.--(BUSINESS WIRE)-- Avery Dennison Retail Branding and Information Solutions (RBIS) division, a global leader in apparel and footwear industry solutions, is pleased to announce it has partnered with WGSN, the world's leading apparel creative insight and trend forecaster, to provide Avery Dennison customers with more powerful insights into the trends, integrated branding solutions and technological innovations shaping the rapidly-changing retail and apparel industry. Through the partnership, Avery Dennison strengthens its ability to empower and inspire designers and brands across the globe.
"As a valued strategic branding partner within the apparel industry, this partnership with WGSN will allow us to deliver more powerful, credible and deeper industry trend analysis and insights for our customers and the greater apparel and footwear design community that enable the creation of high-impact branding apparel branding solutions including embellishments, labels and packaging," explains Shawn Neville, president, Avery Dennison RBIS.
Julie Harris, CEO, WGSN and Planet Retail, said "We are delighted to partner with Avery Dennison and provide WGSN bespoke research content for their apparel industry clients. As consumer brands and retailers continue to face challenging market pressures, demand is growing for WGSN's custom research which provides businesses with valuable, accurate and actionable information. Custom research is now the fastest growing segment of our business globally and we expect to see this expand significantly in 2013 and beyond."
Avery Dennison will continue to work with WGSN to create tailored trend reports that deliver the branding insights global retailers and design houses need to stay ahead of the design curve, offering seasonal branding moods, integrated branding solutions and new materials for high fashion, contemporary and performance apparel. As a creative partner, Avery Dennison offers brands cutting-edge technology and globe-spanning insights to bring new trends to life, empowering designers and brands with the freedom to create original designs that don't disrupt supply chain efficiency. Along with this elevated level of design flexibility, Avery Dennison's solutions portfolio offers ease of application, durability and improved production cost-efficiency to apparel brand owners and manufacturers.
In addition to developing tailored trend reports for the Fashion/Contemporary, Classic/Traditional, Performance/Activewear and Street/Sportswear apparel markets, WGSN is contributing to a new Avery Dennison Tumblr blog to provide branding news, updates and inspiration to foster awareness of the importance of branding and technology's role in helping up-and-coming designers compete for awareness.
WGSN is the world's leading trend forecaster. The company enables over 38,000 subscribers to make brilliant design decisions every day by identifying and analyzing the trends that will shape commercially successful products and services in the future. WGSN's inspiration and insight are available through online subscriptions to a variety of state-of-the-art digital tools and through bespoke consultancy services. WGSN is a 4C Service.
About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.5 billion division of Avery Dennison (NYS: AVY) . Avery Dennison RBIS provides intelligent, creative and sustainable solutions to elevate brands and accelerate performance from design to retail store floor. The company's industry leading, end-to-end solutions include innovative heat transfer technology, RFID and price management supply chain solutions and sustainable packaging services. Based in Framingham, Massachusetts, Avery Dennison RBIS employs 20,000 in 50 countries. For more information, visit www.rbis.averydennison.com.
Avery Dennison helps make brands more inspiring and the world more intelligent. The company is a global leader in pressure-sensitive technology and materials and retail branding and information solutions. A Fortune 500 company with sales of $6 billion from continuing operations in 2011, Avery Dennison is based in Pasadena, California with employees in more than 60 countries. For more information, visit www.averydennison.com.
Nate Towne, 617-624-3219 office
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