Bally Technologies is Driving Innovation to ICE 2013 with Pawn Stars™, NASCAR®, and Industry-Proven


Bally Technologies is Driving Innovation to ICE 2013 with Pawn Stars™, NASCAR®, and Industry-Proven iGaming Content

Company showcases world-class licensed brands, system technologies, and online cross-platform solutions at Europe's premier gaming trade exhibition Feb. 5-7 in London

LAS VEGAS--(BUSINESS WIRE)-- Bally Technologies (NYS: BYI) , a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced that it will exhibit a large selection of innovative gaming solutions at the International Casino Exhibition (ICE) in London, England Feb. 5-7 at ExCeL London. New games, systems, mobile, and interactive technology designed to excite players and rev up casino operators' revenue and operating efficiency will take center stage in stand S3-310.

The HISTORY(R) Pawn Stars video slot game from Bally Technologies will take center stage at Internat ...
The HISTORY(R) Pawn Stars video slot game from Bally Technologies will take center stage at Internat ...

The HISTORY(R) Pawn Stars video slot game from Bally Technologies will take center stage at International Casino Exhibition (ICE) in London. (Photo: Business Wire)

"Bally had an incredible year of record-setting innovation across our games, systems and interactive divisions," said Bally Technologies' President and Chief Executive Officer Ramesh Srinivasan. "We're thrilled to share our latest technologies in this stunning new venue and have no doubt this will be one of our best ICE shows ever."

The Company will exhibit more than 60 unique game titles, as well as a wide array of cutting-edge system offerings. New games expected to draw a crowd are world-class licensed brand games Pawn Stars, NASCAR, and Betty Boop's™ Fortune Teller.

"Bally Technologies continues to target and fine-tune our European development," said Vice President and Managing Director of Europe Marco Herrera. "In addition to debuting our first multi-game pack and games designed specifically for Europe, we're pleased to showcase a wide array of system products which will help operators target customers like never before."

World-Class Licensed Brands and Exclusive European Games Debut

Pawn Stars

Bally brings one of the world's top TV shows to casino floors in Pawn Stars, featuring Rick, grandfather Richard (Old Man), grandson Corey, and Corey's loveable sidekick Chumlee, from the hit TV series Pawn Stars on the HISTORY® Channel. Airing in more than 150 countries in 37 languages, Pawn Stars has been rated a top cable show in the United States, Europe, and Latin America, and has millions of viewers across the globe.

The game begins when a player chooses their favorite character from the show. Selling and negotiating add excitement during the Negotiation Bonus, where players choose one of five items to sell and then negotiate with the Pawn Stars for credit awards. With its giant wheel, free games, 11 wheel-bonus prizes, wilds, pick-'em features, and iDeck™ interaction, this game promises to be as popular as the show itself.

NASCAR Video Slots

The NASCAR video slot brings the thrill of racing to any casino floor and features a lineup of who's who in racing royalty - Clint Bowyer, Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick, and Jimmie Johnson. NASCAR is delivered on Bally's ALPHA 2™ Pro Series™ V22/32 cabinet with a near-area progressive jackpot award. Players select their favorite driver and the game screens change to reflect that driver's team colors and branding. This high-octane experience features three bonuses: The Pit Stop Bonus, Burnout Free Games, and the U-Race™ Bonus.

ICE attendees should also look for Betty Boop's Fortune Teller, which offers an unprecedented 15 bonuses at any bet and U-Spin and U-Choose bonuses. The superb follow-up to the popular Cash Wizard™, Tiki Magic is Bally Technologies' first 1080p high-definition game and features a new mystical character, Ms. Magic, three new thrilling base-game bonus features, and two fun Wizard Bonus Bet features.

Also prominently featured are Bally's first Europe-specific games, a Multi-Game Pro 22/22 game suite, and games with Super EZ Select button configurations to assist both low and high max-bet market needs. The Company will also display its first player-selectable language games and titles − part of the recently announced partnership with High 5 Games.

Systems to Excite Players in Every Market

Bally's extensive systems and server-based solution showcase will feature the Company's suite of casino and slot-management systems - SDS™, CMP™, and MCC™ for every size of casino.

MCC is a leading international casino and slot-management system with a large worldwide presence. It specializes in offering a complete suite of casino-management systems with its flagship product, Open Casino Manager™ (OCM). Additionally, MCC offers casino operators a comprehensive array of systems products, including slot accounting, table-games management, player-tracking, cashless wagering solutions, and customizable marketing modules.

Visitors to Bally's 2013 ICE stand will be able to see live demonstrations of iVIEW DM, the award-winning picture-in-picture-style player-user-interface that enables gaming operators to choose where on the game they want to display player information and bonusing promotions. Bally's Elite Bonusing Suite™ (EBS), when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the player's experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards.

Soon debuting in Europe is Bally Command Center™, which installs media content and operating systems on the iVIEW displays and iVIEW DM. This Bally server-based solution provide operators with downloadable targeted player content instead of physically removing chips from each individual iVIEW device on the floor. Casino operators and marketing managers can download content to on the entire gaming floor simultaneously in minutes - with a touch of a button.

Bally Interactive: 81 Years of Gaming Expertise Set to Launch Online

The award-winning content and trailblazing play mechanics synonymous with Bally Technologies' land-based titles will now be available to players online via Bally's full suite of interactive solutions offered through the Company's remote gaming server (RGS). Bally's open iGaming platform enables casinos to deliver play-for-free and wager-based poker, table games, video slots, and sports betting and choose from best-of-breed content; and a library of interactive games based on proven casino-gaming content.

Bally integrates traditional casino systems with online, mobile, and social better than anyone else. As a result, operators can conduct marketing, bonusing, data tracking, and collection seamlessly, enabling them to understand and market to their players in ways never before possible. Players can play the same games, receive the same bonuses, and earn the same points on the casino floor, at home, or on the move.

For more information, please visit the Company's website or virtual newsroom.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.


NASCAR − NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc.; Pawn Stars − ©2013 A&E Television Networks, LLC. All rights reserved. Pawn Stars, HISTORY, the "H" and their associated logos are trademarks of A&E Television Networks, LLC. Gold & Silver and its associated logos are trademarks of Gold & Silver Coin Shop, Inc. All rights reserved. Betty Boop's Fortune Teller©2013 King Features Syndicate, Inc.™ Hearst Holdings, Inc.

Photos/Multimedia Gallery Available:

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager

KEYWORDS: United Kingdom United States Europe North America Nevada


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