Why Apple Will Keep the Magic Going

Last week, I invited Fool co-founder David Gardner into our brand-new Motley Fool studio space here in Alexandria, Va. We spent nearly an hour talking about the state of the retail investor here in 2013, his investing philosophy, and his current thinking on a half-dozen specific stocks in his Supernova universe. (You can view the entire interview here.)

One of the stocks we discussed was Apple . David admitted that he grew bullish on Apple fairly late in its massive run-up -- he first recommended it to Stock Advisor subscribers almost five years ago to the day (Jan. 18, 2008), when it traded for $169.

But even after Apple's incredible 10-year gains, it's still a "core" and "best buy now" in his service; he believes it has the marks of a great business for the next five years. How can it keep the magic going?

David told me it's because of Apple's massive cash hoard, its remarkable culture, and the strength of its brand among consumers. You can watch his answer in the video below (run time: 2:26).

I invite you to learn more about David's investing ideas with a free, personal tour of his flagship service, Supernova. Inside you'll discover the science behind his market-trouncing returns. Just click here now for instant access.

The article Why Apple Will Keep the Magic Going originally appeared on Fool.com.

Fool.com managing editor Brian Richards doesn't own shares of Apple; Fool co-founder David Gardner does own shares of Apple.The Motley Fool owns shares of Apple. Motley Fool newsletter services have recommended buying shares of Apple. Motley Fool newsletter services have recommended creating a bull call spread position in Apple. The Motley Fool has a disclosure policy.

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