Jamba Juice Announces Comprehensive Expansion of Store Portfolio and Design


Jamba Juice Announces Comprehensive Expansion of Store Portfolio and Design

Contemporary Store Designs Capitalize on the Brands Iconic Healthy Lifestyle Positioning andNew Flexible Formats Facilitate Rapid Expansion of New Concept Stores including Smoothie Stations, Drive Thru's and Expanded Juice Bars

EMERYVILLE, Calif.--(BUSINESS WIRE)-- Jamba Juice Company (NAS: JMBA) today announced the launch of a store format and design initiative that will transform the store layout and design across the entire concept platform, providing customers with a compelling guest experience that reflects the vibrant, healthy, active lifestyle embodied by the Jamba® brand. The new formats will include limited menu Smoothie Stations, drive-thru's and juice bar concept in Jamba stores. Along with the new concept stores and formats, Jamba also will refresh and redesign existing stores over the next four years.

Jamba Juice's Smoothie Station at Brooklyn College (Photo: Business Wire)
Jamba Juice's Smoothie Station at Brooklyn College (Photo: Business Wire)

Jamba Juice's Smoothie Station at Brooklyn College (Photo: Business Wire)

"Jamba seeks to provide innovative, compelling formats that address the diverse desires of our customers around the globe," stated James D. White, Chairman, President and CEO, Jamba Juice Company. "The addition of new formats and concepts to our current roster traditional and non-traditional formats will help deliver experiences that maintain our industry leadership and differentiation. We want to give our customers environments that engage and inspire their pursuit of an active and healthy lifestyle."

Both new as well as refreshed and remodeled stores will reflect on-trend, contemporary modular design elements, including options for an open layout from restaurant through the kitchen improving throughput and operational excellence; use of more natural and environmentally friendly building materials; brighter lighting, updated graphics, vivid and bold colors; and options for a variety of seating areas based on store footprint.

Jamba piloted limited menu, smaller format Smoothie Stations, and the expanded juice bar concept in California during 2012. Additional significant expansion for both concepts is planned for 2013, starting in California and New York. At the same time, the company is also investing capital over the next four years in the refresh and redesign of existing stores.

The store design and remodel program supports the company's strategic growth initiative enabling expansion of the brand in new locations where traditional stores may not be practical or appropriate. In 2013, Jamba plans to:

  • Open 60 to 80 new units globally;

  • Add up to 1,000 JambaGO locations served

  • Add up to 100 limited menu Smoothie Stations and

  • Refresh 75 to 100 stores.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NAS: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of October 2, 2012, there were 788 store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific offerings and promotions, and find a location near them by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba insider at www.JambaJuice.com/insider, liking our page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of the Company's management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact and any other estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to factors discussed under the section entitled "Risk Factors" in the Company's reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond the Company's control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20130114005779/en/

Dara Dierks, 646-277-1212

KEYWORDS: United States North America California


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