Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, burrito specialist Chipotle Mexican Grill has received a distressing two-star ranking.
With that in mind, let's take a closer look at Chipotle, and see what CAPS investors are saying about the stock right now.
Founder/Chairman/Co-CEO Steven Ellis
Co-CEO Montgomery Moran
Return on Equity (average, past 3 years)
$573.9 million / $3.6 million
Sources: S&P Capital IQ and Motley Fool CAPS.
On CAPS, 14% of the 3,195 members who have rated Chipotle believe the stock will underperform the S&P 500 going forward.
I think we're seeing the kind of saturation and copycatting competitors that makes huge expansion difficult. Naturally, this explains the Asian [ShopHouse] experiment. With no explosive growth realistically present with just burritos, they need to do the magic again with another restaurant brand. Being a successful and explosive restaurant chain is very, very hard to do once. Twice is not impossible, because the talent is present, but it is certainly not probable in the best of circumstances.
Of course, this short pitch doesn't even come close to telling the entire story for Chipotle. You're in luck, though. The Fool's brand new premium report on Chipotle tells all sides of the story for one of the most compelling restaurant plays in the world. You can grab your copy now, which comes with free updates for 12 months, by just clicking here.
Want to see how well (or not so well) the stocks in this series are performing? Follow the TrackPoisedTo CAPS account.
The article Why Chipotle is Poised to Underperform originally appeared on Fool.com.
Brian Pacampara has no position in any stocks mentioned. The Motley Fool recommends Chipotle Mexican Grill. The Motley Fool owns shares of Chipotle Mexican Grill. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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